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Spring Rubber

The Weather Channel abandons suit jackets

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In an attempt to try something different, The Weather Channel has decided to dress its male On Camera Meteorologists in just a dress shirt and tie, no jacket.

 

It started with their coverage of Hurricane Isaac in late August, where they had the men stop wearing suits in an attempt to make the coverage seem more intense, but after the storm made landfall and dissapated, TWC decided to keep the shirt-and-tie look as its standard on-air dress code. Some of the more prominent personalities like Al Roker continue to wear suits, but it's just a dress shirt and tie for almost every other male anchor on the network. SuitSnob would be highly displeased.

 

I guess TWC is trying to set a new trend in cable news or something? (Or did someone else try this first?)

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next thing you know they'll be half-sitting on the front of the anchor desk (I read that's hip and trendy and makes the kids watch).

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next thing you know they'll be half-sitting on the front of the anchor desk (I read that's hip and trendy and makes the kids watch).

 

They'll also be playing Selena Gomez and One Direction bumpers and lead-ins.

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You misspelled "during Local On The 8s". Don't laugh - they're already playing vocal tracks in some dayparts.

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When I think of meteorologists not wearing their suit jackets, I think serious weather. At least that's how Don Slater does it...

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When I think of meteorologists not wearing their suit jackets, I think serious weather. At least that's how Don Slater does it...

 

How about meteorologists carrying guns in holsters on set and a NMS badge. Then we would know that they were serious.

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When I think of meteorologists not wearing their suit jackets, I think serious weather. At least that's how Don Slater does it...

Honest to god, that's what I actually think. But I think of Brian Norcross' broadcasting clinic during Hurricane Andrew...

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