Marvin Dillweed 73 Posted February 8, 2012 Share Posted February 8, 2012 No more "NBC Action News". Starting with the post-Super Bowl Sunday night newscast, the station rebranded to "41 Action News". http://www.kshb.com Wonder if WFTS will be next? Link to comment Share on other sites More sharing options...
susquvalleywgal 490 Posted February 8, 2012 Share Posted February 8, 2012 I hereby take back what I said about the new NBC10 Philly logo ... KSHB NBC 41 now has one tacky logo. My god ... how could they go on air with something like that??? /facepalm Link to comment Share on other sites More sharing options...
Samantha 2876 Posted February 8, 2012 Share Posted February 8, 2012 I could do better. Link to comment Share on other sites More sharing options...
bammy9 26 Posted February 9, 2012 Share Posted February 9, 2012 And I thought WRTV's new logo was bad... this was worse! Link to comment Share on other sites More sharing options...
RGSJenkins 431 Posted February 9, 2012 Share Posted February 9, 2012 This is it looks like on-air. http://www.bottomlinecom.com/kshb-re-brands-itself/ Link to comment Share on other sites More sharing options...
TexasTVNews 1366 Posted February 9, 2012 Share Posted February 9, 2012 I had to add the old NBC 41 logo to it. Link to comment Share on other sites More sharing options...
KRAP-TV 145 Posted February 9, 2012 Share Posted February 9, 2012 We have to come to terms with the fact that the number 41 is not a pretty number to begin with. This new logo still bites, though... Link to comment Share on other sites More sharing options...
IndyNewsGuy 13 Posted February 9, 2012 Share Posted February 9, 2012 The person who posted this comment on the article said it best...... I understand that there are a lot of people who are used to those channel designations and switching from Fox4 to Fox6 or KMBC9 to KMBC12 or something would be difficult. But… at what point do you continue to hang onto a channel designation just for viewers that are well over 30 years old (and even older)? My 88-year old Mom knows KMBC isn’t channel 9 any longer and flips to 12 when she wants to watch Busby. Won’t keeping these designations just perpetuate the problem? Draw a line in the sand and say, “this is who we are and has nothing to do with an outdated channel designation!” dare ya… ........ It's like when a woman gets married (For the Most Part) She gets a new last name and you adjust. You only keep calling her by her original name if she allows it. "Hey Miss Jones! Its Mrs. Read now, but Miss Jones is fine." Put your damn foot down and keep it moving! Link to comment Share on other sites More sharing options...
T.L. Hughes 746 Posted February 9, 2012 Share Posted February 9, 2012 Just for kicks, I downloaded KSHB's app on my iPod Touch and the app still uses the "NBC Action News" title and logo, so it hasn't been updated to accomodate the branding change yet. Link to comment Share on other sites More sharing options...
jero23 105 Posted February 11, 2012 Share Posted February 11, 2012 I always thought any station that allows their brand outside of actual newscasts with "News" in its name to be just dumb. However, what is even dumber is the network name and "Action News" branding of WFTS and formerly KSHB. E.W. Scripps could have been more original than that with those stations branding regardless of their high former UHF channel position. Link to comment Share on other sites More sharing options...
T.L. Hughes 746 Posted February 11, 2012 Share Posted February 11, 2012 I always thought any station that allows their brand outside of actual newscasts with "News" in its name to be just dumb. It does seem weird to use a "news" branding used for non-news programming. Here in Oklahoma City, the ABC, NBC, CBS and Fox affiliates all produce their own newscasts, two of those station use their newscast titles outside of news programming and newscast promotions: KWTV (CBS) calls itself News 9 (though since they changed the graphics and logo, and went HD in October 2010, its logo doesn't even visually show it as News 9 during newscasts other than the website name shown under the logo in opens and rejoins, it just visually appears as "9") and KFOR (NBC) calls itself NewsChannel 4 for EVERYTHING, too. Link to comment Share on other sites More sharing options...
mark 55 Posted February 11, 2012 Share Posted February 11, 2012 It does seem weird to use a "news" branding used for non-news programming. Here in Oklahoma City, the ABC, NBC, CBS and Fox affiliates all produce their own newscasts, two of those station use their newscast titles outside of news programming and newscast promotions: KWTV (CBS) calls itself News 9 (though since they changed the graphics and logo, and went HD in October 2010, its logo doesn't even visually show it as News 9 during newscasts other than the website name shown under the logo in opens and rejoins, it just visually appears as "9") and KFOR (NBC) calls itself NewsChannel 4 for EVERYTHING, too. I agree that it seems odd to brand an entire station as News9 (like here in OKC, which drives me nuts!) or NBC Action News. However, last time I was in Kansas City, KSHB used "NBC Action News" for news and "Your NBC Action News Station" for general station branding. So for non-news it would go something like this" "Wheel of Fortune tonight at 6:30 on Your NBC Action News Station." I thought it it kind of worked well. Link to comment Share on other sites More sharing options...
groupwfan 95 Posted February 12, 2012 Share Posted February 12, 2012 Wonder if WFTS will be next? Maybe, but hopefully without the network/channel number branding... Has ScrippsHoward gone bonkers?! Link to comment Share on other sites More sharing options...
jero23 105 Posted February 19, 2012 Share Posted February 19, 2012 As ridiculous as "ABC Action News" or "Your ABC Action News station" sounds, I would rather them call themselves "28 Tampa Bay", "28 WFTS", or "ABC 28" because that "ABC Action News" crap sounds so stupid for a station general programming branding. Hell, "28 ABC" would sound better than their current branding. Link to comment Share on other sites More sharing options...
T.L. Hughes 746 Posted February 29, 2012 Share Posted February 29, 2012 Hey question, is KSHB going by just 41 Action News, or has it separated the brandings for newscasts and entertainment programming? Wikipedia's article on KSHB has been edited more than once to state the branding as being 41 Action News for all purposes, to being "KSHB 41" and even "NBC 41" for non-news branding only and 41 Action News being used only for newscasts. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.