Glimmer 238 Posted February 6, 2012 Share Posted February 6, 2012 Timed accordingly with the Super Bowl, WTMJ in Milwaukee has updated their open and graphics with a new slogan ("On Your Side", which has become their new "HD" in that they mention it almost every two seconds) and a new musical package (Locals Only) to replace High Velocity, which they've used since 2008. The new graphics have a slightly bluer tint than previous, as do the HD sidebars. Link to comment Share on other sites More sharing options...
Weeters 1806 Posted February 6, 2012 Share Posted February 6, 2012 Finally. They've been due for a music change since 2008. I, for one, will not miss the one theme from High Velocity that they used for everything. They also updated their duratrans this past week (finally). Not only were they out of date and missing a lot of new construction, the nighttime one got damaged a few weeks ago so you could see the lights behind it. "On Your Side" is such a.... small market slogan. I just don't think it "works" here. And they're overusing it too. "Weather On Your Side"? Seriously? Is this Casper, Wyoming? Link to comment Share on other sites More sharing options...
Jess 1110 Posted February 6, 2012 Share Posted February 6, 2012 "On Your Side" is being used for KYW/WPSG here in Market #4, though that amusingly grew out of their consumer segment... Link to comment Share on other sites More sharing options...
trev57 46 Posted February 6, 2012 Share Posted February 6, 2012 The thing that bothers me is that just a few months ago they finally stopped making their reporters say "Today's TMJ4...HD" after every live report (3 years after going HD). Now every reporter has to say "On Your Side". Link to comment Share on other sites More sharing options...
Weeters 1806 Posted February 6, 2012 Share Posted February 6, 2012 They've literally slapped "ON YOUR SIDE" onto everything, including the breaking news graphic. "Breaking News Now On Your Side?" What? Link to comment Share on other sites More sharing options...
trev57 46 Posted February 6, 2012 Share Posted February 6, 2012 "Breaking News Now On Your Side"? That's overkill if I've ever seen it. Link to comment Share on other sites More sharing options...
Glimmer 238 Posted February 7, 2012 Author Share Posted February 7, 2012 Whoever does the branding at Channel 4 needs to be fired. Link to comment Share on other sites More sharing options...
LoadStar 363 Posted February 8, 2012 Share Posted February 8, 2012 They've literally slapped "ON YOUR SIDE" onto everything, including the breaking news graphic. "Breaking News Now On Your Side?" What? I'm more intrigued by the "Storm Team 4 On Your SIde." I didn't realize there were any "sides" in weather. "Weather may be awful out there, but we're going to be On Your SIde and tell you it's great." Link to comment Share on other sites More sharing options...
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