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WCBS - CBS2 News


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For the first time since 2014, CBS News New York is bringing live morning news back to its sister station WLNY that'll air at 7am.

The station' previous incarnation, "Live from The Couch," aired from 2012 to 2014. It had a different premise, which was offering a bit of news, and a lot of interviews, and light-hearted segments. Obviously, this one is going to have complete news. 

 

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I believe this has been airing for a few months now; but I haven't been able to catch the broadcast. I wonder if they still use the WLNY bug on the TV airing or just the CBS News New York bug. It seems like they started this in response to the 9pm being taken away from local control ( and I think they were streaming 7-8am anyways).

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15 minutes ago, NYNewsCoverage said:

I believe this has been airing for a few months now; but I haven't been able to catch the broadcast. I wonder if they still use the WLNY bug on the TV airing or just the CBS News New York bug. It seems like they started this in response to the 9pm being taken away from local control ( and I think they were streaming 7-8am anyways).

My bad for not knowing that they aired the newscast for months. I don't live in NY anymore, and I shared this from the Discord.

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31 minutes ago, NYNewsCoverage said:

I believe this has been airing for a few months now; but I haven't been able to catch the broadcast. I wonder if they still use the WLNY bug on the TV airing or just the CBS News New York bug. It seems like they started this in response to the 9pm being taken away from local control ( and I think they were streaming 7-8am anyways).

 

The CBS News New York bug.

 

 

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  • 3 weeks later...

For I believe the first time in my many (26+?) years of being a CBS 2 fan/TV news nerd, the new graphics were not being seen for the first time as they debuted on CBS 2. Just feels weird having new graphics and it not feeling that big of a deal because we've watched them debut over the last few months.

 

Overall, I think the look is fine. I wasn't a big fan of the previous look as it felt sloppily executed from the start and got worse over time as they used the "CBSN New York look" in many areas. I don't want to repeat myself too much but I'm just jotting down some of my thoughts.

 

I was surprised that Brian Lee's VO in the opens still refers to "CBS 2 News." I'm also surprised that the CBS 2 logo is on at least one side (probably opposite sides) of the mic flag. It's one thing to have transitional on-screen graphics but transitional mic flags are odd to me. I am glad that the "2" remains, for now at least, but using two logos as your logo seems very sloppy to me. The CBS 2 logo is used on its own in at least one transition (breaking news) as well as a topical promo (the blue one below). Curious how long this apparent transition will last (months? a year?).

 

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Aside from the two-logos-in-one thing, I continue to dislike the bug. It's... large. I know the size is supposed to match the rest of the network (CBS News streaming, CBS Evening News, etc. -- and this centers around the super small CBS eye during network programming), but it's just big. It kills any sense of sleekness this package would otherwise have. The dots on the bottom bumping the logo up makes everything feel misaligned. And the length of it all means the "live" bug is incredibly long for such small text. Lots of screen real estate is being wasted. And with the bug being on the left side and attached to the rest of the lower-third, the tabs for things like "Breaking News" just feel awkwardly located.

 

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I'm very much opposed to using the ticker if it's not going to tick. At noon and at 5 and 6, it was just "THE NEWS IS ALWAYS STREAMING ON CBS NEWS NEW YORK AND CBSNEWYORK.COM"... No animation or anything. Just a waste of space. Essentially an extended bug that serves zero purpose. 

 

I do like how the studio looks with the new graphics being used on screens.

 

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Interesting how live chopper feeds only have the "live" bug, never yet accompanied by a "Chopper 2" graphic. But for when they play back taped chopper footage, a plain "Chopper 2" graphic was used on the top left. (I guess the whole Sky 2 thing has been abandoned.)

 

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While the CBS 2/CBS News New York logo is used on newscasts, localized promos for shows like Judge Judy and Inside Edition use just a CBS New York logo. But the CBS 2 logo is still used to cover the CBS eye for a few seconds when network programming returns from a break. What exactly is the name of this station right now?

 

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This is the first time in over 20 years (since late January 2003) that a theme with the Enforcer signature isn't being used on this station. I like the new "This is CBS" signature but the rest of the theme seems bland and forgettable.

 

Overall CBS 2 executed the change fairly well. There were a few instances where the orange "First Alert Weather" tab, presumably intended for mornings, was used on the lower-thirds. Promos seemed to be updated with the new logo, including the Weather Watchers one, which otherwise used the same graphics. I wish the weather graphics had been changed at the same time.

 

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I believe the old theme was used after weather for the sports tease at 6:21 but I'm not sure there's an Enforcer signature there so maybe it'll stay. However the animated "CBS Sports New York" graphic on the monitors very clearly repeated "CBS Sports Los Angeles" on the right side.

 

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Anyway, it's here.

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“From CBS News New York, this is CBS 2 News at 9” … god I felt sorry for Brian Lee having to read that sludge. And they didn’t rebrand away from “CBS 2 News” but the station is now “CBS New York”!?! How does THAT happen??

 

If I’m Wendy McMahon, I’m getting all the execs at WCBS-TV together and telling them, “You’re the flagship of the network. ACT like you’re the flagship!!”

 

19 hours ago, NYNewsCoverage said:

According to this video, they still used the Enforcer cut as a close: 

 

That file likely didn’t get cleared out of the master control automation in time. Not an uncommon occurrence after a rebrand.

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In at least the first 24 hours of the new look, CBS New York/CBS 2 News/CBS News New York (still not sure what to call them) did not use the red bug and tickerless ticker for breaking news.

 

Except for a few seconds during the 6am open.

 

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It's interesting to see that they also have this capability available even though they haven't used it yet. Wonder if they're saving it for big breaking news. But it's a lot of red.

 

And it's A LOT of orange in the morning.

 

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They used the long open at 5am and 7am (on WLNY), short opens everywhere else. 

 

There's a new station ID bug for network programming (of course it's not aligned properly), but the old CBS 2 logo is still used in the CBS Mornings ticker. (Why can't the ticker during local news... TICK?)

 

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By the way, the old Enforcer theme was used to open and close the 7:26 update, closed the 7:56 update, and they finally got it right by 8:26.

 

The graphics are overall nice but I think will age very quickly. The theme, minus the signature, continues to be forgettable.

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On 3/22/2023 at 8:48 PM, NYNewsCoverage said:

According to this video, they still used the Enforcer cut as a close: 

 

Even in the last package they were using their early 2010s enforcer theme as the close. 

 

Agreed, the new theme is bland and forgettable. 

 

The orange looks good. They maybe just need to blend in another color so it doesn't look overwhelming.

Edited by MediaZone4K
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They changed one of the graphics in the weather center to the "dots with the moving circle."

 

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The CBS Sports New York animation used on the monitors for the tease still has "CBS Sports Los Angeles" on the right side. I expected that one to be fixed immediately.

 

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The font in the tickerless ticker has been fixed as well.

Edited by Geoffrey
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WCBS did a special report from 7 to 7:10pm. On TV the "CBS News New York" bug and bottom graphic were red. On CBS News New York, the "CBS News New York" bug and bottom graphic were blue.capture_20230330_190614.thumb.jpg.553cba0696569aa6ca8aa9a4e1877196.jpg

 

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Edited by IceManNYR
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  • 2 weeks later...

New 7-day at 5:00. Guess they slotted in the wrong slide at noon.

 

Overall, the new weather graphics are a big improvement over the previous look, but that's not saying much. I like seeing more white being used as it makes it feel fresher. (The old look used a lot of black boxes and it just never looked good.) It seems like they really want to use all caps everywhere, except in one graphic. The | symbol seems like unnecessary clutter. And in the 7-day, it's weird to me how the temperatures split up the icon and the description (aren't they related and should be together?). 

 

Of course the usual sloppiness that we've come to expect from this station is present in terms of badly aligned text and squished logos. Maybe they'll get around to adjusting those pixels some day (though they're STILL using the sports graphic that repeatedly says CBS NEWS LOS ANGELES, so maybe not).

 

At least the weather graphics match the rest of the graphics for the first time in many years.

 

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Will they ever fix this?

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Edited by Geoffrey
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  • 1 month later...

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