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I thought I would post this here because the Pittsburgh Post Gazette media reporter Josh Axelrod did a great piece on how KDKA-TV uses Tiktok to get younger viewers to watch their newscast. https://www.post-gazette.com/ae/tv-radio/2022/08/24/kdka-tiktok-instagram-reels-bob-pompeani-celina-pompeani-mary-ours-heather-abraham/stories/202208240011 I know this is a heated topic so please be civil.
From TribLIVE , Pittsburgh Post Gazette, FTVLive, and PBRTV . Sinclair's WPGH will add a 6:30 PM Newscast from Cox's WPXI on Monday March 14th. I think Cox should just buy WPGH from Sinclair and become a true sister station. WPGH's current sister station WPNT could easily go to Hearst Television who owns ABC Station WTAE due to their ATSC 3.0 partnership. Sinclair is in financial trouble so they do need the cash and this could benefit both COX and Hearst and they could better compete against Paramount Owned KDKA/WPCW.