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Hell, we could watch MSNBC for free on YouTube too! If video killed the radio star, YouTube killed video. What does cable MSNBC or Fox News and CNN provide that their YouTube channels don’t already have besides ads for boomer medication and overpriced novelty gifts?

I think MSNBC’s decision to have Rachel do her show only on Mondays is a clever business strategy for ratings. Viewers would take her for granted less. It’s all about supply and demand. Take away supply and demand will skyrocket. If she only appears once a week, MSNBC viewers will feel more incentivized to watch on days when she does. Where they once might go “I wanna watch Maddow but there’s this great movie on HBO tonight so think I’ll just watch her tomorrow” will figure “hey, Rachel only airs once a week. I can watch this movie anytime on Netflix. I’ll just watch Maddow then.”

Rachel is finally coming back after two months! Before hiatus (January): 2.1m viewers After hiatus (March): 1.8m viewers 1/7 of viewers gone despite the war in Ukraine. Could she court them back in time for her successor to get off to a strong start? With MSNBC ratings in the gutter like Biden’s approval? Best of luck to her…

Not gonna lie, streaming cable news *at a subscription* when they have all their partisan shit up on YouTube for free seems kind of redundant to me. Not that you shouldn’t try it out if you want to. I’d love to hear another opinion on this, though.