Hey Scripps, I have a million dollar idea for you. Acquire all the WI Stations and do the following:
New Newscast - Wisconsin Tonight (6:30pm) - Yeah, I know. You've tried it before and it didn't work. Now you have 3 markets more worth of stories to tell in 30 minutes. Make it a deeper look at stories from across the state. Anchor it out of either WTMJ or WKOW. Model it after KARE11's Breaking the News. Make sure it's not just a Milwaukee/Madison-focused newscast. Air it state wide. Replay it on the sub channels at 9:30pm.
Merge "Wake Up Wisconsin Weekend" with "TMJ4 Today Saturd