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Posts posted by MarkBRollins88_v2

  1. July sweeps is always seen as not that important. Usually the least important of the four sweeps periods. 

    The ones that stations really care about are May and November, since those are the ones they metric to set ad rates.


    But more likely, the reason we are seeing this is because “sweeps” is pretty much a thing of the past, with more accurate metrics from companies like commscore which are measured at all times, not just certain periods, many stations are switching away from Nielsen.


    When I worked at a station in a market that preferred commscore, the saying was “we’re always in sweeps”

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  2. Here’s a full tour video. I like it A LOT better with the color schemes and lighting in this video versus that lighting scheme they chose for the sneak peak pic.


    i think nearly everything from victory got salvaged for this. The BAM and the frames around it, as well as the wall of wood and glass panels with the little silver plays buttons on it, and the desk, as well as the “floating” monitor, and some other things. 


    still think it’s a little too… metal? Is that the right word? 



  3. 19 hours ago, Weeters said:

    Yup, sure do, and not one of them has said corporate "made them" do any of this. In fact, some of the more, uh, "creative" ideas were attributed to station management trying to "one up" other stations in "outside the box" thinking, possibly under the belief that if they weren't outside the box enough they'd be penalized. That's about the closest I've heard to "corporate made them" do it.


    Regarding the graphics and music, yeah, sure, I'm sure not every station was thrilled about it, but plenty of others were. That's just how these things work in the industry now. The stations resisting change are usually the ones that need it most anyways.

    Well I have heard otherwise from people directly involved. 

    Looks like it’s going to follow the same styles of the refresh victory hot in 2018.


    not a huge fan of that look and color scheme.

  4. 15 minutes ago, Weeters said:

    This needs to stop. The "TEGNA Suits" did not storm into WFAA and demand everything be changed. All the "Tegna changes" have been driven LOCALLY by PEOPLE AT THE STATION, some of whom were THERE under Belo. Tegna empowered the stations go "outside of the box", something that they did not get under Belo.


    Lots of stations "used to be #1" back in the day. They had more viewers on their late news than there are viewers TOTAL between ALL the local newscasts today. Total viewers for all newscasts in the top markets these days match total viewers in small markets two decades ago.


    Tegna is allowing their stations to do what they think they need to do, so they don't get left behind. This industry has changed drastically since Belo exited the picture. @Myron Falwellsummed it up best in the Discord a few weeks back:


    Adapt or die. It's how the world works. Tegna is trying. Others are not.

    Do you know people who worked there during the takeover? Because I do.


    and let me tell you…

  5. On 1/14/2022 at 1:06 PM, GodfreyGR said:

    But weren't they #1 back in the Belo days? (break fourth wall, stare through camera)


    Seriously- correct me if I'm wrong on the #1 claim, but the ratings were probably better regardless...

    Yes they were. 

    But once Gannett (TEGNA) came in… they wanted to put their corporate mark on the place and frowned on people reminiscing of the Belo days. 


    TEGNA doesn’t want people to remember the days when things were better before they came in.

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  6. On 1/13/2022 at 12:54 AM, TexasTVNews said:

    I doubt KTVT will get a new set, but IMO, they need a new anchor desk (BDI CBS O&O Anchor Desk). KDFW needs a new set badly! I can't wait to see the outcome of News 8's new set in time for the February sweeps.

    Don’t you dare call it News 8. TEGNA will have you eliminated if you try to hearken back to the Belo days.


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  7. 2 hours ago, ScottSchell said:

    I honestly think it just depends on the contract conditions when Clint left he couldn’t announce where he was going until the contract was up so I think his contract was done at the end of December since that’s when he announced where he was heading.  Kinda like when Mike Collier left 8 he wasn’t actually supposed to be on air for another week but KJRH said screw it kicked Brett Anthony out during severe weather and had Mike go on.

    I just mean more of the fact that this can happen at all…


    I believe the only other states this is really even possible are California and South Dakota. 

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  8. On 1/1/2022 at 10:08 AM, ScottSchell said:

    Update on Clint Boone he has joined KOTV replacing Kendell Smith who’s with FOX Weather and Sawyer Wells who left the station yesterday to become a doctor (His replacement starts soon from what Sawyer told me).  Clint rejoins Travis Meyer who was his boss at KTUL in the mid 2000’s he will be on weekends starting next weekend. 


    Oklahoma’s “no non-competes” law really does help talent wreak havoc on their stations when they just pick up and cross the street and I’m here for the drama. 

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  9. On 1/2/2022 at 9:39 PM, mrschimpf said:

    And the full first show from Studio 31, with a meteorologist who seems to be live from the Phantom Zone...



    Holy crap not only is her audio awful, but she couldn’t sound less interested if she tried… like… what?!?!?

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  10. On 12/28/2021 at 1:06 AM, C Block said:

    I haven’t paid too much attention to KUSA lately, but I noticed they’ve rebranded their morning show from “Mile High Mornings” back to simply “9News Mornings.” They’ve also brought back the “Colorado’s News Leader” tagline, and it seems like they’re starting to use the KTVD callsign in the KTVD branding. It seems like they’re trying to go back to a more sober and authoritative brand unlike…*gestures broadly* whatever they’ve been doing the last few years.

    It’s almost like viewers want the news—to do—get this—actual news

    Hopefully this return to the way things were will be contagious and spread to their sister station in Dallas. But I won’t hold my breath.


    Maybe that’ll happen if Soo Kim/Apollo/The Cox family (what little power they have left) get their hands on TEGNA. 

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  11. On 12/26/2021 at 10:51 AM, johnnya2k6 said:

    Jovita Moore’s death from brain cancer this past fall really hit WSB in the gut (and Ross Cavitt left a couple years ago for a PR job at Cobb County Government), as more and more Atlantans are finally turning to WAGA, WGCL, and/or even fourth-place WXIA for their news.

    Is WGCL really beating WXIA now? 

    Way to go TEGNA. 

  12. 2 hours ago, TheSpeedKing said:

    I know this is not "The 3 Thread", but in hindsight, WKYC probably did this right. Even their branding relates to audio/visual media, and "3News" is not the name of a blog. 

    Whoa whoa let’s slow down

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  13. a couple thoughts I shared in the discord I want to bring over here. 

    Hate to say it, but I agree… failure is the likely outcome. Do not like what I’ve seen. Queen City News is not a good name to begin with…


    Here’s my problem with Queen City News… and all the other generic names (mostly Gray) affiliates have been switching to… It does not, in any way, indicate the fact that it is a broadcast news outlet.

    “But that’s what they want to do! It’s about more than just terrestrial television now!”


    That’s true. But at the core of it, the product is still video news, with an emphasis on live and immediate VIDEO news reporting. That will always be true for this business no matter if the main medium people consume the product on changes from over the air TV, to streaming, an app, a website, or whatever else may come in the future.


    The problem is, this name sounds like what you’d name the free pamphlet newspaper handed out at coffee shops.


    The name, does not in any way, indicate how the outlet is different from the local newspaper. It does not indicate that, even if you’re only patronizing them through a digital outlet, you can expect strong audio and video to tell the stories,  not just written text. 


    It deemphasizes what makes a video news outlet unique and different from the rest of the news outlets out there.


    Names like ‘Queen City News,’ ‘Alaska’s News Source,’ etc. do not at all indicate that the outlet is anything more than a startup local news blog.


    Think I’m wrong? Visit QueenCityNews.com right now, and tell me what you see. You’ll see a website for another outlet already called Queen City News, that is exactly the kind of thing I described above. A local news blog straight out of 2005!


    Nevermind the fact that clearly, Nexstar is not really concerned with the digital product, or it would have bought the domain name that matches what it is calling its News product. That is BASIC cross-platform branding stuff. 


    This is just an example of Nexstar not using common sense when trying to build a brand. 


    Believe it or not… I think Sinclair is the example of how to do this right.


    When they rename their affiliates to deemphasize network affiliation, they make the names still portray the sense of urgency and immediacy of broadcast news.


    “Iowa News Now,” “Ohio 24/7 Now” are names that (while I still have problems with) still portray the immediacy and urgency only a broadcast news outlet can bring—whether it’s on their website, OTT channels, or terrestrial channels—in a way names like “Queen City News” do not.


    Would would I have done? I wouldn’t change anything. But if I had no choice, I would go with something like “Fox46 Queen City News” or “Queen City News on Fox 46”… or “Queen City 46” if we don’t want to mention Fox. I’d be much more okay with those names. 


    Heck, some of the most legendary stations in the country get away with naming themselves in such a way.


    See “ABC 7 Eyewitness News” or “6 ABC Action News.”


    You can have a ‘fun’ name for your newscasts, but people need to know they are, in fact, watching a newscast. 


    I get that they want to be forward thinking and emphasize that their product is available on more than just TV. That’s why they could brand their TV newscasts as ‘Queen City News on FOX46’ or “Queen City 46 News”… while on the web, just calling themselves Queen City News.


    As someone on discord pointed out… if a random guy driving down the highway sees a billboard for “Queen City News”… how do they know even what it is? If I saw a billboard for “Fox46 Queen City News,” or “Queen City 46 News” I would at least know what it is.


    Or if they could even say “Queen City News: Always Local. Always Streaming” or “Queen City News: On Air. Online. Always streaming”

    That would be a great way to convey to people what you do, while letting them know you can watch them and consume their content on more than just TV.


    But holy crap, that logo is awful too. 


    I’m not usually a guy to be a huge pessimist… and like to give things a chance.


    But if I lived in that market, I would have considered watching this station before this rebrand. Afterwards, it looks like a station that is trying too hard to hide the fact they are, in fact, a TV station

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  14. 16 hours ago, dman748 said:

    Wouldn't that put Google at risk of being sued by groups like Hearst, Tegna, Gray and Scripps for breach of contract on the ABC affiliates? Because they do have deals with those groups which did cover the ABC affiliates.

    My (non-lawyer) brain tells me google would be violating retrans agreements with the station groups by removing all of their programming, even local newscasts and syndicated shows, infomercials, education programming, etc. that have nothing to do with ABC.


    But clearly Google’s lawyers think this is okay. 

    Seems like an overreach if you ask me. But I haven’t seen the fine print of the deals the station groups have, so maybe it allows for this.


    Certainly, if there is a loophole in station groups’ agreements with google (or any other carrier) that allow this to happen, I’m sure next time they negotiate a deal… they will add a clause to make sure this can’t happen. 



    I’m curious, have we ever seen something like this happen before… where a cable/streaming provider removes an entire network and its affiliates from its lineup, without regard for the fact that those affiliates carry more than just that network’s programming?


    I can’t think of one. 

  15. On 12/14/2021 at 4:04 PM, NWA_TV_guy said:

    The new set debuted just now at 4p. 





    Last picture courtesy of Patrick Ellis’ Facebook page (Patrick Ellis WLBT):



    That monitor just hanging in the middle of the room is a workers’ comp claim waiting to happen.

  16. 10 hours ago, east-tx-tv said:


    I saw a FB post in the comments after one of the WFAA anchors (I think it was Cynthia's) brought up the Victory Park departure/upcoming Young St. renovation.  It was from Lauren Przybyl (KDFW Good Day co-anchor): "Jealous!"  Looks like somebody might be longing for a new news set or redone station (?)....

    Per newscast studio there is a new facility in the works for KDFW… finally!


    Has anyone found any pictures of any elements of the new set yet?


    they’ve done a decent job of keeping it under raps.


    unlike when they refreshed victory a few years ago and it was on display for the world to see.

  17. 2 hours ago, tyrannical bastard said:

    Earlier this week, WEAR in Pensacola started doing their newscasts from the newsroom. 

    May be an image of 4 people and people standing

    Their set was one of the original Devlin sets that Sinclair debuted in 2008 in Baltimore, Columbus, Asheville and Pensacola when they went HD.  This leaves WLOS as the last Sinclair station on this particular set.


    Seeing what WSET just got, could they be in for something similar?

    How many of those Devlin HD sets from 2008-2010 are left now?


    there was a whole slew of them like the one WEAR had… with the projector monitors with the rounded frames… among other similarities (desks, frosts, etc.)


    The only ones that come to mind are KREX and KOMU.


    Used to be quite a few of them out there. 

    Maybe @Dan Devlin keeps tabs on these things?

  18. Crap like this is what I’m talking about when I say this station is not what it used to be.


    There’s self deprecating humor, but this is just literally the station saying… we’re cheaping out and we think it’s funny we can’t afford nice things any more.


    like… what?


    if anyone finds this post funny… it’s probably the folks over at KDFW, KXAS and KTVT.


    Under no circumstances should someone at WFAA find this funny. 



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  19. 2 hours ago, ScottSchell said:

    Oh my goodness… that story… the video they have from old newscasts at that studio. The old spirit of Texas music TEGNA scrapped. The old talent TEGNA scrapped. Oh the feelings it brings back.


    Oh how I miss the days when this station put out top-quality stuff. It’s not to say they don’t still do good stuff—they have some very talented people. But the era this story brings back to life… it was another level.


    I don’t know… I know the industry as a whole isn’t what it used to be.


    But companies like TEGNA are why.


    There’s no excuse that those days are gone. Tegna (Gannet) has/had the funds to keep the station operating just as it was. But they had to bring in their own, unproven way of doing things.

    I get profits have gone down. But what they did to WFAA was more than just the result of an industry-wide loss in revenue.


    They tried to fix what wasn’t broken. TEGNA was handed the keys to the Palace of Versailles and turned it into Holiday Inn. TEGNA was given a stately Victorian mansion and replaced all the hardwoods with laminate, even though they were in mint condition.


    They should consider deleting this story. It makes people realize how much better things used to be. 😂  


    also this makes it seem like they’ll be doing newscasts out of the newsroom for a while and aren’t moving to the new-old studio just yet.



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