noggi

http://nbcarthouse.com/20/

Launching a barebones local tv news operation in an already heavily oversaturated market and producing an out-of-home marketing campaign featuring a bunch of nameless stranger's faces and giving people absolutely no idea what or where your "new local news" product even is... not sure if the question is if they've found an audience but can the audience even find them?

I think the biggest farce here is that most of the general managers, news directors, GSMs, and marketing directors are all white and mostly male. But hey… whatever

Sales team in the newsroom? Yikes…

This would be an awesome chance for some great local prime time programming. But I’m sure we will just see a ton of very mediocre local newscasts.

What is with this weird fetish for speculating about transactions that never could have / never will happen? Edit: Might as well contribute my two cents to the ANF conversation: what they just did is one of the reasons behind why I left local TV news in 2020. So many that have ascended the ranks of local news management have absolutely no idea what a “brand” is. It’s so much more than a logo. No one is addressing the issues with content. Look at a newscast from 1980 and compare it to one today - the format is almost identical, even the presentation… and that’s a huge problem. You want a younger audience? They don’t want to hear a 4 minute weather forecast from a guy older than their grandfather. There’s a station in Milwaukee that’s running a promo that says “DON’T WATCH US” and claims that they aren’t going to cover the car crashes and endless crime stories and they’ll focus on local storytelling… but guess what, I watched them and that was a lie. They can’t live up to that brand promise. I had the same reaction as some who saw the lead story on Atlanta News FIRST was the hurricane that was not coming anywhere close to Atlanta. So what does that new branding even mean? I don’t think there’s anything deeper here than just dropping a ridiculously high channel number. Changing call letters is incredibly stupid. I mean, go ahead and do it, but I don’t think it’s worth mentioning. Working in TV news was my dream, but looking back on it… I look at the product the stations I worked for put out and I ask myself: “Who is this for?” I give ANF a couple years before it’s dropped for another meaningless rebrand.

It's a huge pain in the ass and most stations don't have a large enough digital staff for something like this. There's probably automated systems for publishing too, but most local stations also don't have the budget for this. We had to do them by hand at WUSA with a designer making a template, only to find that news management refused to get the digital team Adobe licenses.

Trying to make Scripps into a household name: https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/

WETA is making a PBS NewsHour special on the Queen available to stations this evening.

It’s definitely a much needed improvement. But it looks like a package that may have been good about five years ago. And some of the templates are a little sloppy.

Cool! Looks like every set that’s ever been made in the last 15 years! Nice work gang. Clearly spared no expense!

Yeah, but wasn’t that just a branding device for their combined newsrooms? Not an actual content play?

The race to the bottom continues.

Looks great!

I think this actually has a really nice vibe to it! Lots of presentation space and very open. Newsroom as a backdrop looks great.

Probably because the set was already outdated when they installed it? Hopefully they invest in some lights this time around.

Weather Centers are dated… make the set more versatile by not locking in on such a wasted space. As for the overall design and how it looks when you see the whole thing - how often does that’s even happen anymore? Shows happen in double boxes and 2-shots and in front of giant monitor walls.

WABC is currently hiring a new creative director of design https://abc7ny.com/31669/

They will. I was interviewing to be WPVI's Art Director about three years ago now when ABC started on this package... was told it "was like nothing you've ever seen before". I have to imagine Covid, the departure of Wendy McMahon, and changes with the design agency probably tabled this project for awhile. It's all being managed out of Chicago - though I'm sure that's no secret now that the weather look launched. That said... this looks exactly like "everything I've ever seen before", so... I'm guessing they started over at some point and went down a very safe path with the design.

Oh wow... that's really bad.

Wow! This is really bad! Congrats.

WETA will make PBS NewsHour live coverage available to member stations.

I’m thinking back to logos I’ve done at stations, I don’t believe Fox had guidelines. I think ABC is the only station that has any sort of attempt at co-branding guidelines. I’ll be honest though, there’s really nothing stopping a station from doing whatever they want (for the most part).

WCCO’s Jason DeRusha says he will leave the morning news anchor desk on June 23. He will stick around for the occasional special project. https://minnesota.cbslocal.com/2022/05/24/jason-derusha-announces-transition-to-new-role-at-wcco-tv/

Hope Austin gave OP a buck or two for his effort...