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TV News Marketer

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  1. I think Lynette has a great presence and NBC4 is lucky to have her. It was HER choice to leave... she was treated fairly and even asked to stay with negotiation as has been leaked. She took a new role best for her AT THE COMPETITION. PERIOD. Nothing else is owed. Admittedly, there could have been a warmer recognition of her departure (re: the choppy statement Sam Rubin was initially given to read on-air) so loyal viewers saw she was respected BUT it's a business. What is really happening here is a newsroom in flux (which ones have not been at some point) is having their internal negativity known to the viewer. All talent has the right to do is their contracted job. KTLA's problem is they let their newscasts become personality driven even off the morning hours ... now that leads to problems when trying to apply rules and standards.
  2. Also, it's been reported that KTLA's popular anchor Courtney Friel (FTV Live) will not be renewing her contract in September ... any guess who the primary female anchor on the new KCAL morning show will be?
  3. In reference to the KCAL announcement - the new national CBS management has recognized what viewers in LA know - the CBS2 news brand has been so damaged since the early 80's it was was time to play on the remaining strength of the KCAL brand for breaking news and power of their 8-11pm news. CBS will get to count the numbers for both airings of the national news on CH2 and get local news revenue for KCAL from 4-11. Sure, it's a risk but give CBS national the benefit for FINALLY trying something new with the duopoly. It's a bit late given the shrinking broadcast audience but let's see how they integrate the stream and social media. NOW, with powerhouse KTLA in the same block and the weak KTTV with the rest of the numbers, how long with CBS hang in for a good demo? See you in September!!!
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