I knew about the Amazon situation because the copy had been circulating on Twitter last weekend. Funny, though, my station never received the news release or the video. It looks like the stations that ran the story verbatim are mostly in the smallest of markets.
A full VNR package is rare today, especially from the corporate communications world (retailers, banks, tech companies, etc.). When I was a young producer, ABC would send health VNR packages from some company in Florida (Ivanhoe?), from the J.A.M.A., and from the Cleveland Clinic. We still fight those battles with hospitals who want us to use their own video, as opposed to shooting our own video.