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2cool4air

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  1. It takes money to implement a new look. Even though the graphics are essentially designed at the hub, they will still need to be implemented locally. Custom animations will need to be created for the station. Signage for vehicles and perhaps on the building itself will need to be changed. Station promotions using the new designs. It all comes down to money and whether or not it's important enough to spread the corporate brand into the local market at this time. I have some confidence it will happen before this year is out but probably not until Q3. There still is no mandate from corporate though. I suspect something will come down by mid summer.
  2. Ahhh... you caught us!!! Surprise!!!
  3. There is no word yet on delivering the Scripps pkg at WLEX. Also, the OFFICIAL UK STATION font on that logo is not Proxima Nova. It's Montserrat. If there is something in the works for WLEX it hasn't been passed down to employees yet. Just sayin. The landscape LEX18 logo has been used for the past couple of years as an alternative to the usual square bug logo to be more asthetically pleasing on certain graphics instead of just typing LEX18 or having a double BUG on the air since the the NEWSBUG is usually on the bottom right of the screen throughout newscasts.
  4. I have heard WLEX has no mandate to update graphics. I'm curious about the post that mentioned all of the Cordillera stations are to soon be required to change looks. What is your source?
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