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Everything posted by Rusty Muck
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WJW’s used the “Cleveland’s Own” slogan continually since 1988. In fact, there’s another station that we all know of which uses their (very) long-standing slogan in their logo:
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I know @Samanthadid the progression for the other new affiliates earlier in this thread, but I looked up the timetable for WOIO when I redid that station’s Wikipedia article: WOIO’s news service launched on February 5, 1995, with a 6pm and 11pm seven days a week, as an outgrowth of WUAB’s 10pm news. Noon and an hour-long 6am newscast were added in December 1996. 5:30am on WOIO and 11:30am on WUAB were added on October 1997 (the latter cancelled less than a year later). It wasn’t until January 2002, just before the Action News relaunch, that WOIO added a 5pm news. A 4pm followed in 2003. The 3pm and a 9am news (the latter coming over from their OTT service and reformatted as a general newscast in March 2020) were added in 2019. To be honest, it’s almost unfair to compare this launch effort with WOIO or any of the other newly-launched news departments between 1994 and 1996 and the New World-Fox fallout. Everything—the audience, the resources needed and procured for a news service, and the means to measure television audiences—are totally different. As is what Paramount would define as a success for CBS News Detroit… or WOIO in the present day.
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If this is actually true (and it is Scotty Jones, so it must be 100% put under an air of suspicion) a few things: 1. CBS pulled their affiliation from WJMN and literally put it on the .2 of a diginet tree. Uncle Perry might think he’s going to be a tough guy to retaliate in kind, but don’t underestimate the network. And do you really want to come off as an immovable bully to the other networks, Uncle Perry? 2. There will be a settlement of some sort—CBS might even get to yank their affiliation off of WTTV/WTTK and put it back on WISH, where it belongs—but it’s kinda obvious this was floated to Scotty, and he published it without any sort of critical thinking. 3. If CBS refuses to air LIV, Gray and Scripps will follow. That will severely limit Nexstar’s options for replacement CW affiliates in multiple markets they don’t own a station in. Why would a WMYD want to take the CW if they have to run LIV and after Scripps refuses to run it?
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Bob Iger: He's Back, and This Time, He's MAD.
Rusty Muck replied to Weeters's topic in Corporate Chat
Well, ESPN won't be on the block, but Iger all but telegraphed that Disney is close to offloading their majority stake in Hulu. -
The problem with late-night talk shows is that they have all been largely using the same exact formula for decades, a formula that Johnny Carson largely set in motion: A live announcer to introduce the program, announce the guests and cue the host to enter. A live in-studio audience. An in-house band. A desk for the host with adjacent couches or chairs for the guests. Maybe it includes an old-timey microphone! A monologue by the host, varying in length depending on the host. A second segment (either after the monologue or the first commercial break) with an extended series of comedy bits. Could be live in-studio or via tape. The guests come out one-by-one for extended interviews and (depending on the host) softball questions. A stand-up act or musical number by a guest band or singer to conclude the program. Even as James Corden used Graham Norton's setup of having the guests come on all at once, he still used a house band and had a monologue. CraigyFerg didn't have a house band--or much of anything--but he still did a monologue (many of which were deeply compelling and riveting), interviewed guests and had a robot as his announcer. While Stephen Colbert, Jimmy Kimmel and (especially) Seth Myers are exceptionally political, they all follow the formulas to some degree. But at least you can tell one Jimmy apart from the other Jimmy.
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- CBS
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The only thing I’m curious about is if National Press Club says anything about this, or do they keep quiet? i guarantee you that if this was a Gray or Scripps or CBS or even a Sinclair employee, the NPC would be (rightfully) raising a stink. But none of those groups chose to affiliate with LIV…
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Bob Iger: He's Back, and This Time, He's MAD.
Rusty Muck replied to Weeters's topic in Corporate Chat
Bob threw the other Bob under the bus during that conference call, big time. ( h/t @channel2) https://deadline.com/2023/02/bob-iger-says-espn-not-for-sale-1235253913/ -
AND KILLER UMBRELLA! On the next Inside Edition!
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- Atlanta News First
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The majority of the “rusted dial” complainers are well over the 25–54 money demo. They’re the people who Sam Watterson markets to when pitching Old Glory Robot Insurance.
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WABC’s branding is such an atrocious and inconsistent mess that it’s a miracle they’re number one in anything. The “Disney Mandate” reads like another “CBS Mandate” to me, tbvh.
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Reference my earlier post. WANF isn’t doing this for conventional ratings because they’re targeting people whom Nielsen left behind. It’s no secret that Nielsen is a broken system and some broadcast chains have already moved on from them. So even if WANF’s ratings “don’t improve”, it doesn’t matter. Same with WWJ. They’ve already found a good target audience and will make money on their new ventures. Local ratings? It just doesn’t matter. It just doesn’t matter! I’m telling you, it just doesn’t matter!!
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Atlanta News First is taking, note-for-note, what Gray did with WOIO-WUAB and fusing a bit of the CBS News playbook to it. WOIO was one of the first stations to embrace over-the-top streaming and rolling coverage online prior to 2020, championed by the same Eric Schrader heading up WANF. Schrader not only wowed Gray brass in demonstrating the simplicity of WOIO's OTT setup--it really doesn't use much resources--it played a role in their embrace of digital streaming and likely got him the Atlanta gig. Conventional ratings at this point don't matter for WOIO. What matters is targeting an audience that will easily access their newscasts, and by and large, they've been very successful. That's exactly what they've implemented at WANF and is exactly what CBS is doing with WWJ (you could argue that CBS News Detroit is more a Xerox of WOIO's digital strategy than WANF is). But it also underscores the democratization of television journalism. You don't have to be beholden to Neilsen's television ratings--a rather ancient and increasingly inaccurate method for audience membership--if you can make money and find viewers with a product that can be done with both efficiency and care. To that point, I think a market like Atlanta can support more than one digitally-based news services. If CBS wanted to make use of WUPA for an in-house news operation, it can 100% co-exist with Atlanta News First and both can thrive.
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That was 15 years ago. The industry and the consumer is not the same today as in 2008 and admittedly, Fox may have been way ahead of their time. To be honest, I don't think Jim Gardner would have cared if they changed to "ABC Philadelphia News" and unveiled a redo of MCTYW by Made Music a week before he retired.
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Paramount Global is putting attention and care at the CBS stations for the first time in decades. They're beginning to implement changes sorely-needed in the industry that the other networks will imitate, including branding and identifiers. And yes, I will not be shocked if one day, WPVI rebrands to "ABC Philadelphia" and WABC becomes "ABC New York". It will absolutely happen. "ABC 7" might mean WABC to you or WLS to someone in Chicago or KABC in Los Angeles, but they get drowned in a ton of other ABC 7s in social media and online portals. The current way of doing things is 100% unsustainable.
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Which happened 27 years ago. And unpopular opinion, the redone version wasn't that much better and should have been shelved. But MCTYW in the classic form is ridiculously dated, at least when compared to the iteration WNEP uses (which was kept because -- gasp!! -- it fits the Tegna graphics like a glove). Those stations are #1 despite Disney basically not giving a crap about them and treating them like an afterthought. Disney has not bought a station in the now-dead M&A mania because ABC remains such a low priority, it's all about the Pixar and the Marvel and the Star Wars product. Heck, they probably forget that they even own ABC.
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Apollo Global Management, which owns “Cox Media Group”, owns the trademark to Action News. Disney pays Apollo-Cox a fee to use the trademark on WPVI. (Disney DOES own “Move Closer To Your World”, which they bought after Mayoham Music went out of business.) Paramount Global has the first-use service mark for “Eyewitness News” which Westinghouse registered and will keep ownership of it after KYW-TV drops the name (again). ABC has always licensed the name from Westinghouse—>CBS—>Paramount.
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To be blunt, would anyone be surprised if ABC winds up wholesale rebranding their O&Os in the same way the CBS O&Os are? As @Weeters brought up to me, Wendy McMahon came to CBS from ABC, and did so after Bob Iger retired. Iger might really not be happy that Chapek just let her walk on over to a competitor the way she did. Just because Action News is the Delaware Valley’s Leading News Program (Disney has to pay Apollo-Cox for the “Action” name) or Eyewitness News is “News York’s #1 News” (and Disney has to pay Paramount Global for the EWN name) doesn’t mean those names are ironclad. If CBS can get this new branding convention to work, the other three networks will follow. And no station will be immune, brand legacy be darned. Nothing is ironclad or impenetrable. It might even be the reason why the ABC O&O graphic redo has been placed on hold indefinitely…
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Again, it misses the larger point: CBS has a stand-alone in a top 10 market that is poised to dump the CW anyway and become an independent. They are not going to keep running WUPA as a pass-through independent in the long-term.
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Zap2It is now showing that the noon debuts next Monday
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Here’s the thing: CBS has a station in Atlanta which is currently an affiliate of the CW (and possibly could be going indie). They aren’t going to keep the running the station as a stand-alone indie in a top 10 market. Nor do they have anyone to sell it to (friendly reminder that this is no longer a buyer’s market for TV stations or for large-scale M&As). Given that WWJ-TV is merely simulcasting an OTT/SVOD with a smattering of syndication and CBS programming, it’s not TOO outside the box to see CBS make WUPA, WTOG and KSTW in-house CBS O&Os. And even that LPTV in Indianapolis, WBXI-CD. Sure, CBS could use WTOG, WBXI-CD and KSTW as bargaining chips to get further established stations—and they probably will—but WWJ-TV and CBS News Detroit might be giving them a road map for the future that’s already under all of our noses.
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CBS still has that LPTV in Indianapolis. Just saying…
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The times I’ve watched the 62 simulcasts, I’ve been struck at how they deliberately pace stories and allowing them to breathe. It’s the polar opposite of most other newscasts in the entire industry but at the same time, it’s like they watched that 1980 aircheck of WABC Eyewitness News @HulkieDhas cited in the past as recommended viewing for TV executives and copiously took notes.
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Wasn’t local production of Detroit Now already switched over to 62/50? I’m not sure most people would be able to see the difference anyway. The timeline for buildout appears to be: add the 4pm, then the noon (and 7pm?) and then weekend evenings… then buildout weekday mornings, with weekend mornings as the last piece. Going by the original “40 hours a week” projection for CBS News Detroit simulcasts on 62, WWJ stands to have local news from 4:30–7am, 9–9:30am, noon—12:30pm, 4–6:30pm, 7–7:30pm and 11–11:35pm on weekdays, two hours on Saturday and Sunday morning and the 6 and 11 on weekends.
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Are we even sure that this is any part of the graphics package they’ll be using? It looks like an in-house mod of the logo just for that specific shot. There’s no L3 or bugs to speak of.
