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MidwestTV

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Everything posted by MidwestTV

  1. I haven't seen anything, but oftentimes companies don't like to admit that they paid out whatever money was necessary. I'm curious to know how much money stations are losing from being unable to run local ads.
  2. It's ironic. They allowed themselves to be canned because they didn't get microchipped the shot, but the way the environment currently is some will have trouble getting jobs elsewhere (TV or not) because...the vaccine is required.
  3. I saw the breaking variant of their L3s this morning at a glance and thought for some reason someone at work had changed the TV to CNN. Imitation is the best form of flattery (though I do prefer the CBS take). Still, you'd think someone from CBS would look at it in ideation in say "let's try to not look exactly like CNN."
  4. Kind of has a European feel too it. The sunrise element is very out of place in a wide shot though - is that built in to the wall? I'm a bit disappointed to see them move out of 3C. The set still worked very well and has aged nicely.
  5. Good catch. A month later their Youtube is still the same. Seems like a pretty big oversight by the digital team. Makes me wonder if those news headline uploads are some template that automatically publishes like that. Still, an oversight to not fix that.
  6. At the same time, that reporter standup seems way over-saturated.
  7. Honestly looks better than what WGN News is using.
  8. This is bad production 101. How can anyone working in market #1 see this and think it's a good look? If you don't want her standing on a box because you don't want to see the box, either give them stools or cover the desk. The height differential also gives off a power disparity with the man towering over the woman.
  9. News Director Chris Gregg is leaving Tegna's WVEC to join WHAS in Louisville.
  10. I think te biggest problem is it's a 100% flat look next to elements that aren't flat. See the example of the WNT logo. The text has subtle gradients that give it depth while the black pearl doesn't. It looks better on the GMA look where everything is flat.
  11. Makes me wonder if this is what WLBT will be getting.
  12. Is that a giant flask on the floor in front of those columns? Oh, no, it's just a light. Bet the anchors weren't happy about that.
  13. What? I disagreed with your perspective and shared why I thought it's a fine look. It's called having a difference of opinion and explaining why I thought otherwise. I even agreed with you that it could benefit from a couple of localized elements.
  14. I disagree. Compared to what they had for the past decade it's a massive upgrade. It's a clean, fresh, cool look. Could they have included more scenic elements like palm tree silhouettes in those big blue walls? Sure, it would have added some flavor to it, and more accent colors would make things 'pop' a bit more, but it isn't an awful look. What I like the lease is the big tile. I think it works for WPB. The wavy patterns on those blue walls is probably a giveaway. --- I wonder if this is the start of another wave of Scripps studio upgrades.
  15. WTVJ looks very very nice. Disappointed to hear they canned the custom theme, it worked very well.
  16. Because of how staged it is lol. A picture would have sufficed.
  17. Gray's WLBT in Jackson, Mississippi has started a studio renovation. From what I've been told they're completely gutting the studio and starting over. It's not expected to be done until the end of the year. https://www.facebook.com/PatrickEllisWx/posts/362222315259093
  18. It is though. I didn't know there was already a discussion or I wouldn't have started my own thread. Anyway, I said over there that it's a complete rebrand for them. They've dropped "Action News" that they've used for the past 18 years entirely and have fully embraced a calls letter and number identity.
  19. Here's a YouTube vid of a brief stinger with the new branding. It's the most animation and "depth" I've seen in the Scripps v3 look. And a screencap showing the changes to the newsroom. It's the cleanest look I can recall KSHB ever having. KSHB is seemingly religious to painting its newsroom shot to match the colors of the graphics. In the V1 atomic orange days they painted their newsroom or put up printed elements in shades of burnt orange or red. Bizarrely, in the video of the screenshot, the logo alternates between the new look and the old for the Olympic versio
  20. KSHB has rebranded just before the Olympics. Gone is Action News, which they've had since 2003 in two iterations (NBC Action News and 41 Action News), and in is KSHB 41 News. They appear to have a new slogan too, dropping "clear, complete coverage" in favor of "Stories for everyone" (emphasis mine). NEW OLD The logo is definitely an improvement over the 2012 clunker. The blue colorization is a departure from the red accent they've had since 1999. Hopefully this will resolve a lot of the conflicting brand imaging they've had in recent years. On a
  21. I'm disappointed I never knew this cut of Ariel existed. It actually sounds pretty decent.
  22. That's a pretty quick turnaround, so either they're working fast or it's only a minor refresh. I wonder if they'll make the desk smaller and give weather some more space. I'm not sure how large that area is. The printed graphics at the top always seemed like an after thought. Hard to believe it's been almost 10 years since the 2012 relaunch.
  23. I really like the cut of music they used for the open. Majestic and simple. Also very surprised at how long the close was. Guessing they were wanting to kill some time before rejoining programming? It's a treat to see such long closes these days.
  24. Something I think they could have done to personalize each open is replace the faint "NEWS" text in that horizontal wipe after the peacock with the call letters of each station. Just gives it a subtle little personality I think.

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