I love this more than I should.
I was interested when I saw glimpses of the new look during promos for Wild Cards and looked forward to what's to come. After reading up on it and watching the sizzle reel,
I was highly impressed.
- The refreshed logo looks great,
and the explanation for dropping "The" from the logo (but not the name) make way more sense than anyone can give them credit for.
- The imaging and its elements are incredible, fit the programs well, and look & feel like something you'd see on The CW and nowhere else.
- The color palette -- including "Hot Sauce" for the logo -- is unorthodox yet refreshing, and works wonders for CW (and - again - nowhere else). The era of green and white et al. is now gone, but this group of hues is a worthy successor.
If anyone thought this network is not worth watching anymore because of the expensive superhero and teen shows being largely replaced by much-cheaper yet respectable acquisitions from other countries, the new presentation surely says otherwise.