You people act like the play button look is ruining WFAA. Clearly you have not witnessed the major rebrand campaign take place over the course of the past 5 months... Anyways, welcome to 2018. Where TV News is dying and stations are trying to reinvent themselves. And guess what? This works for WFAA.

Reporters have always said “Channel 8 News.” Nothing wrong with revamping a news station. Welcome to DFW, it works for WFAA. Now if only KTVT would get it’s act together.

Many of WFAA’s still images come from this local photographer: [MEDIA=instagram]BinoFNehHHD[/MEDIA]

From what I heard, WFAA still refers to its news as “News 8.”

WFAA has actually been improving in ratings. Daybreak is now #2 in the mornings, which is a pretty big deal. Though I can see why many may not like the whole play button logo, at least WFAA is trying something different. I like it, something you don’t typically see in a market full of corporate O&O stations.

https://www.facebook.com/video.php?v=10155784003726785

Still a stupid idea in my opinion. Hence why WFAA makes all efforts to do Victory Park newscast.

WFAA has, when it can, all newscast out of Victory Park. Why would they want all their evening newscast at their old studios? That makes no sense. Why? Because when big events happen at the American Airlines Center (games, concerts, etc.), WFAA has been one to have anchors/meteorologists out on the plaza for live shots. What other station in DFW can do that? As for the Dallas development discussion, don’t forget WFAA’s old neighbor The Dallas Morning News sold its old building on Young Street. That is being redeveloped. I cannot recall if that area is still going to be the new bullet train station (Dallas to Houston) or not.

New WFAA Brand Rollout: [MEDIA=instagram]BiAd5oOnJju[/MEDIA]

All they need to do at Young Street is update the lighting (I noticed there are heavy shadows on faces sometimes) and replace the video wall, then the studio will be great.

Anyone think they will debut this next month? Surprised they haven’t made the switch yet, if this studio exist (cannot tell from the first image whether or not if this was a virtual set for the promo or physically built studio).

I would not be surprised if they incorporated “WFAA” into the news brand. All of the social media accounts for anchors/reporters were recently updated with new headshots and hashtags. The station lately has been VERY heavy on promoting WFAA into news, weather, and overall station image. Traditionally, the news has always been “News 8.” I have not seen the newsroom lately. Would be interested to see if it all has been updated as well with new logo.

It does. Hope they don’t turn it into what KING has. Interesting to see what they do, considering how much space they have.

We shall see. They have been doing random broadcasts from there as of lately. Big test will be tomorrow morning’s newscast.