I'm hesitant to judge this early on, but nothing stands out very much about WBTS to me. I don't dislike anyone on the evening team, but they're lacking the type of charismatic personality that David Wade and Ed Harding bring to channels 4 and 5 respectively. Even if you look at channel 7 the comfort level and rapport between Adam Williams and Kim Khazei feels far less forced than what's on NBC Boston. As I mentioned earlier, I am hesitant because I know that they've only been anchoring together for a month or two so perhaps things will improve with more time.
As for the set, I'm not very impressed. The blues mixed with the wood sort of reminds me of BZ’s set update, albeit far smaller and less interesting. I do appreciate the fact that they tried something unique (to Boston) with live video for the backdrop, but can anyone honestly say that looks better than just using a still picture of the Waterfront or Copley Square skyline? To me the Zakim Bridge is not all that dynamic to look at.
I'm also sort of surprised that they didn't choose to use LA Groove. Maybe this is a new version of it? Whatever the case it sounds like bland, cheap production music.
On the upside the graphics, particularly for weather are terrific. It also seems like they’ve been sending a lot of reporters out which I hope will continue to be the case even after the station has started to establish itself. I wonder if they’ll eventually launch a Sunday night sports show like all the other Boston channels run after the 11pm news.
On a side note, pretty clever timing on this promo by WBZ: