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bostonmediaguy

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Everything posted by bostonmediaguy

  1. bostonmediaguy
    CBS and Paramount+ NBC and Peacock Fox and Tubi
  2. bostonmediaguy
    Other than pure speculation, is there any evidence to indicate that the KCAL branding is transitional?
  3. bostonmediaguy
    Even if @Midnight were to run for thirty minutes, I would imagine CBS might run a rebroadcast of CBS Evening News at 1:07am and not return the time to affiliates.
  4. bostonmediaguy
    It is, indeed, a crazy era. But why not use the medium to creatively tell a story. Look at what WBZ NewsRadio's Matt Shearer is up to: https://www.bostonmagazine.com/news/2022/08/12/matt-shearer-wbz-tiktok/
  5. bostonmediaguy
    I'm curious how the legacy stations will (or in KPIX's case, do) brand outside of news. Does KPIX's syndicated programming bug or top of the hour legal ID have the CBS eye? Or is it simply the same box with the call letters?
  6. bostonmediaguy
    WBZ has the same thing leading into their 9am broadcast.
  7. bostonmediaguy
    Other than the weather icons, they look great. Wednesday, Friday, and Sunday look like there's nothing there!
  8. bostonmediaguy
    According to the program schedule on their website, WWJ debuts a newscast at 6pm and at 11pm tomorrow.
  9. bostonmediaguy
    To clarify... KCAL 4am-11am--KCAL Mornings KCBS 4am-6am--CBS Mornings 6am--KCAL Mornings (simulcast) 7am-9am--CBS Mornings
  10. bostonmediaguy
    WMUR has a unique package.
  11. bostonmediaguy
    Is the headline ticker present on the KPIX feed; or is it just on the OTT streaming feed? I'm also confused by the lack of weather, sports scores, etc. from the ticker. What's the point?
  12. bostonmediaguy
    The FCC does not require stations to relay weather alerts. They are only "required to provide the capability for the President to address the public during a national emergency." (https://www.fcc.gov/emergency-alert-system) You can make the argument that relaying alerts from the National Weather Service is in the public interest, but it is not required.
  13. bostonmediaguy
    Does anyone have any insight into the timeline for a graphics package change? Is it tied to when KCAL launches their morning news block sometime next month? ...or when WWJ launches its newscasts? (Any estimated launch date?) One thing to note (though perhaps unrelated), WBZ/Boston has not used the CBSN graphics package on its CBS News Boston OTT stream newscasts in several months, instead using the O&O graphics package.
  14. bostonmediaguy
    I don't think that affiliates are clamoring for additional inventory when the syndication market is barren and the advertisers for noon newscasts is dearth. Both Young and the Restless and Bold and the Beautiful remain profitable.
  15. bostonmediaguy
    Yes, it was solely for unified branding.
  16. bostonmediaguy
    Did production for WTOG's news move from Dallas to Boston? The hybrid national/local broadcast is not a new concept. In fact, CBS and Group W partnered on a very similar effort in the mid '90s called Day & Date, which had local cut-ins and national segments. The program started out news/topical, but later moved toward tabloid and entertainment. It aired in the afternoons leading into local stations' news blocks.
  17. bostonmediaguy
    I agree that this is not indicative of a rebrand of the station, but potentially, a rebrand of its newscasts. You could, however, be correct in that this is simply a new, 10pm newscast that will simulcast on the OTT CBS News Boston and OTA on WSBK.
  18. bostonmediaguy
    In perhaps a sign of wider things to come, WBZ/Boston is (yet again) launching a 10pm newscast airing on sister-station WSBK/Boston on July 18. It will be titled "CBS News Boston Now on TV38." I've included a screenshot from the station's TitanTV program schedule. Could this be a sign of a full rebrand from WBZ News? While it could certainly be part of the "hybrid, local-to-national multiplatform newscasts for several of the company’s CW, independent and MyNetwork TV-affiliated stations" that CBS Stations is launching, the branding is odd. If it's just going to air on TV38, why include the station's brand in the title?
  19. bostonmediaguy
    CBS' local news innovation lab will be based out of Dallas: https://variety.com/2022/biz/news/cbs-stations-texas-local-news-innovation-lab-1235151080/. The greater exposure, I'm sure, was one reason for the move.
  20. bostonmediaguy
    Perhaps unforeseen circumstances?
  21. bostonmediaguy
    Is the heritage brand truly being de-emphasized? That's counter to Wendy McMahon's textbook marketing strategy when she was at both WCCO and WBZ. I would agree, however, that the O&Os branding is very inconsistent; not just within the group, but even at the station-level. I present the table below with no intent of making this a "list" thread, but to simply illustrate my point.
  22. bostonmediaguy
    WBZ/Boston adopted the "Next Weather" brand beginning Monday as well.
  23. bostonmediaguy
    IIRC, stations have to license the branding. Perhaps in cases where the NBC O&O has it already, the CBS will retain Storm Watch.
  24. bostonmediaguy
    WBZ/Boston did the same. The FCC relaxed E/I programming restrictions in the past couple of years. Stations are able to offload 1 hour of E/I programming to one of their digital channels, leaving only two hours required each week on the main program stream. It looks like ViacomCBS is now taking advantage.
  25. bostonmediaguy
    WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).
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