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WNBC has done some updates to the studio. They added a silver frame around the large video screen. The higher floor for the area to the left of the news desk has been removed and they added sliver molding to the bottom of the walls. The desk next to the left of the video wall was not there today.

We discussed that scenario today. Normally we don't have tornadoes in football season. But if it happened with our local team, we would double-box the game (weather big box, game in the little box).

What is it with crimes against local broadcast journalists? This is sick.

If Chad were smart, he would make Michelle permanent weekday AMs - leave Shirleen at Noon. She should have had the position from the get-go, as there is real chemistry between Michelle and Ken, and the morning show numbers have been up since she went on leave. Shirleen is a great newsreader - but her interactions with others just seem forced.

Michelle is subbing for Shirleen until later this month. Rob posted on social media that is taking time off as his partner is giving birth. I hear they’re all back sometime next month.

That sweet Medicare Part D ad money from Humana and the like is too irresistible to refuse. It's free money until December, why not take it?

I'll just say this: remember that the changes at WKYC are more WKYC's doing than Tegna. Just like how Raycom/Gray allowed WOIO to have autonomy from the other Graycom stations. Worst case scenario, WKYC can go back to Troika/C Clarity when the refresh package comes out.

This whole WKYC thing is a better-executed version of what Fox tried (and failed) to do in Charlotte....

It seems like a weird cross of the Tonight Show and View. If Jay is the only host, what is Hollie doing there? She's in the entire show. I give them props for creating something unique with the open and show title. "Lunch Break" isn't a bad name for a midday show at all. The glare on the monitor array needs to be fixed ASAP. Although it's only the first show and changes will have to be made, it still seems doomed to fail.

If I were going to create a show, I would do something which incorporates elements of the old local variety/talk shows they used to have. I would make it more of a what's happening in town kind of show as opposed to a show that focuses on car accidents and people killing each other in the hood. I don't know if it would work or not, but local news is stale.

Go back 20 years....that was a good relaunch at WKYC. Wasn't a fan of the "News That's More Local" tagline, but the on-air look was state of the art at the time, and even carried over well into the move to Lakeside. It was also a different era of seasoned and well-paid talent like Romona Robinson, Judd Hambrick (and later Tim White), as well as FINALLY hiring a meteorologist at night (David Rogers). Today, yes it's "groundbreaking"....but it's taking newscasts further out of their comfort zone at the expense of their current success. If they did news 24/7, that would be one thing. Even if they made this stuff "digital first". It's all young digital journalists and outsiders who are trying to lure in viewers with however they can.... But we'll see how well it works when the ratings come out, overnight or otherwise.....

Some people love it, other people hate it. As far as I'm concerned that is a good thing. At least people are noticing it and no matter what the haters say, it's still better than the channel 5 logo, which is hideous.

I agree with this, however, at the moment, WKYC airs significantly less news each day. They have less time to fill, and a deep bench of talent...and this is what we get? Their limited schedule should make them hyper-focused on broadcasting actual news.

Scott Jones in 1959: "This is Westinghouse"

If only this site had some sort of analog back then. "Looks like Westinghouse-itis is rolling out across more stations with their WHYwitness format. 90 minutes? Please. I liked it better when the news was one person sitting at a desk for 15 minutes. We were lucky to have any pictures at all!" "Group W out with another lame logo... So much for individuality! Could they only afford one sheet of Letraset?

A longer review to come...perhaps. But look - even this would’ve been better. (Actual screencap from “Front Row” 3 on 3 at 7...)

Come on 8..... Come on 8......

I like this comment

Elevator3 and Lotteryball5 together.

the same geniuses who designed those "new" Browns uniforms

Now the question is, who will benefit in the ratings if WKYC's new image and format doesn't pan out? WEWS, WJW, or WOIO/WUAB?

More like the folks at E. 30th and at Reserve Square are smiling. WKYC seems to be trying a more female-focused newscast (as evidenced by a lot of the news promos and also the colors. IIRC, the last station in Cleveland to try to be more female-focused was WOIO's "Snoozefest 19" and boy that worked well.

That breaking news graphic placement ... — Matt

You can expect complaints from viewers about the new format, and low ratings for 'KYC... Because the new format won't last.

I'll give it a chance, reminds one of the "Square 3" when it was own by NBC ,saw one of the TV Guide ads on a facebook group

It really isn't; it's very impressive. Looks slick, fresh and nicely made. I hope the package is utilized very well.

My thoughts. The line up reminds me of cable programming. That's what more people want! Cable news!! Also, about the logo, anybody down for a game of pool? I call stripes!

It actually wouldn't be shocking if they did because the Browns are playing on SNF this week. But the website says Monday at 4am, so we shall see...

Could be worse ...

Y'all want to know why the TV industry is in the shape it's in look no further than this. I can't explain how many people are in positions that they shouldn't be in and I've worked in 4 newsrooms in the span of 6 years. Sorry, didn't mean to go off topic here. To contribute: my thoughts on this logo is that it is indeed terrible.

I'll give 'KYC props - It takes guts to put up such a dull, bare-bones, unimpressive logo across the building as if it'll last long

You know what it reminds me of? And that was the channel's best era. As much as I want WKYC to open up that huge newsroom and do a similar style show, it's Tegna, so... ¯\_(ツ)_/¯

@JosiahCubed - I don’t hate simplicity in logos as much as I hate the fact that they threw out years of brand equity for something that basically looks like Arial Narrow in a circle. I’d encourage them to put some thought and rationale behind their design decision. This just feels like change for the sake of change. Regarding good examples of simplicity: I love WBNS’s most recent iteration of their “10”. It stripped away all those obnoxious effects (hello there “10TV News HD” ) yet kept the “10” logo they’ve had since the 90’s in tact. WKYC could’ve easily stripped away the effects of the previous “3” and delivered something that looked less generic yet still carried on the equity they have built. But it’s likely their goal to break it all and start fresh. So if that’s the goal, then they’re succeeding... FYI - I am also a marketer and graphic designer by trade.

Ew.

*ding* Floor... 3.

Thankfully, Ohio road signs don't look like this....and WAVE or WLBT aren't that stupid (since KY and MS use this design)...

Nah, it's just a case of a company overreacting to current trends and putting their market position on the line to chase the almighty millennial...

You can't even stomach this. But 1993 was the prime year for WKYC. I remember these logos.

I keep pushing the new 3 logo in this darn elevator to get WKYC on the screen and nothing happens! Lol!

Even this piece of 80's design would be an improvement....

We really need to speak up to Tegna management and tell 'em we don't like changes on their local stations and demand that things on our stations need to be brought back and left alone. example: Leave the current WKYC logo alone, don't change it. Next, Reinstate "The Spirit of Texas" slogan back to WFAA, KHOU, and spread the Spirit slogan to Tegna Texas stations, and finally... get some better news sets from FX Group and/or BDI. Not some Tegna-Set-In-A-Box, and reinstate news themes (ex: KUSA News Package, Propulsion, The Tower, etc.) drop the C Clarity and gets some better news graphics.

Just wait 'til this logo debuts and viewer complaints start flooding into the station on social media!

Their soon-to-be-new logo? ARE YOU KIDDING ME RIGHT NOW??? WHAT THE F$&% IS THIS?!?!?!?!?!!?!?!?!?!? THIS is where we're at with broadcast logo design? There are things in life that just doesn't need to happen. This is one of them. Now I gotta update their Logopedia page with this painfully underwhelming abomination that ANYONE can recreate in Powerpoint in just under ten seconds... It hasn't debuted yet and it's already giving every bad station logo a run for their money; yes, even this logo from station KXDF-CD. TROIKA EVEN MADE YOU A LOGO! AND IT'S 999,999,999X BETTER THAN WHAT'S ABOUT TO HAPPEN!!! (image below) 1. This logo is so underwhelming and bland that I cannot just sit on the sidelines and let WKYC or Tegna get away with this. 2. What works in Great Britain doesn't always translate well in here in the US.

3 ball...corner pocket.

Well, the last logo had a good run and evolved pretty well over the last 25 or so years. I remember the "We're building our station around you" campaign which literally featured shots of the logo being designed and physically crafted... Now all I can think of are elevator buttons, pool balls, road signs, and however else this logo sucks. I don't even think an NBC peacock could save it. So much talent in that building over the years with all of the innovation and breaking the mold and putting out a quality product. Then came the broken fax machine, and their best efforts to work around it. Ever since C Clarity hit the air, it was only a matter of time before the product was trashed.... I can only hope that Russ Mitchell ends up hosting the CBS Evening News (like he should have years ago) when their latest effort flops, yet again....and WKYC will hit the basement again like they were pre 1994......

WKYC would be better off using the logo used in the Troika demo video from 2018 that is similar to the current (soon-to-be-former) logo, except that the 3 is unitalicized and there is no line. But the new WKYC logo that's coming out later this month, right when the 2019-2020 television season starts, is/will be by far the worst logo I have ever seen. It just keeps getting worse and worse with every new logo coming from TEGNA. What's next, KPNX changing from 12 News to just 12 (i.e. 12 at 6)? Oh wait, they already did that with 12 Today. And WTLV had "12 at Noon" and "12 at 11:00" pre-First Coast News. Back during better times for Gannett, of course. You never know what TEGNA will do these days. I've seen bad. The new Circle K logo. The new WEWS logo. The new WXIA logo. The new Save Mart (supermarket chain in CA and NV) logo (at least the green and orange colors help an otherwise bad logo). Save Mart's sister chains Lucky and FoodMaxx also have new (bad) logos. And I saw the new Pizza Patrón logo. It was horrible and I miss the old one. But the new WKYC logo makes all those look okay to great in comparison. Have you seen the new Save Mart, Lucky, FoodMaxx, and Pizza Patrón logos or even heard of those chains? What are otherwise bad logos seem more tolerable than this crap that is coming out of TEGNA.

Agreed. I like that they're trying something new with their news programs that don't look or sound monotonous (not a dig at stations that do have uniformed news program names as many are iconic) and I wish them luck. And the names aren't that bad (or rather bad at all) to me either. On the other hand... That is bad. It reminds me of the first logo of The U.K.'s Channel 5. But their logo works because it's a station where news isn't it's main focus. This station's logo does not work, because news is.

And since design trends are cyclical, I imagine we will soon start to see things like [ FIRST IN HIGH DYNAMIC RANGE ] [ PRESENTED IN UP-CONVERTED DIGITAL 4K ]