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Showing content with the highest reputation on 10/21/19 in all areas

  1. WNBC has done some updates to the studio. They added a silver frame around the large video screen. The higher floor for the area to the left of the news desk has been removed and they added sliver molding to the bottom of the walls. The desk next to the left of the video wall was not there today.
    2 points
  2. We discussed that scenario today. Normally we don't have tornadoes in football season. But if it happened with our local team, we would double-box the game (weather big box, game in the little box).
    1 point
  3. If Chad were smart, he would make Michelle permanent weekday AMs - leave Shirleen at Noon. She should have had the position from the get-go, as there is real chemistry between Michelle and Ken, and the morning show numbers have been up since she went on leave. Shirleen is a great newsreader - but her interactions with others just seem forced.
    1 point
  4. They should hire the whitest, stiffest, most boring white guy they can find. I bet you could get a lot of fish out of the water, unintentional comedy out of it.
    1 point
  5. That sweet Medicare Part D ad money from Humana and the like is too irresistible to refuse. It's free money until December, why not take it?
    1 point
  6. Don't forget Hometeam 19/43, 43 The Block, numerous attempts from WKYC (5:30, Weekday Fever, multiple attempts at a one-hour 6pm newscast), Today's Morning Exchange, any of WEWS' in-house attempts to replace Ted Henry, Cleveland Television News (WOIO and WUAB's merged newsroom circa 1995), and so on. Am I missing anything? Speaking of ei8ht is News, here are commercials from when WJW was transitioning from that branding to FOX 8. Even the announcer was calling it "Fox ei8ht is News."
    1 point
  7. Pencils have erasers. There have been plenty of failures in the Cleveland market that have morphed back into their original formats....ei8ht is news...Five o clock Fox, WEWS's Your Day Ahead, Martha in the Middle, the 19 News Glasses cam...the list goes on and on... Once the ratings tank, the upside down Peacocks will be plucked and the elevator will be taken out of service....
    1 point
  8. Here's the latest from Cleveland.com on WKYC's new look: https://www.cleveland.com/arts/2019/09/wkyc-studios-attempts-to-bring-a-much-more-informative-breezy-vibe-to-all-of-their-news-formats.html
    1 point
  9. If I were going to create a show, I would do something which incorporates elements of the old local variety/talk shows they used to have. I would make it more of a what's happening in town kind of show as opposed to a show that focuses on car accidents and people killing each other in the hood. I don't know if it would work or not, but local news is stale.
    1 point
  10. Go back 20 years....that was a good relaunch at WKYC. Wasn't a fan of the "News That's More Local" tagline, but the on-air look was state of the art at the time, and even carried over well into the move to Lakeside. It was also a different era of seasoned and well-paid talent like Romona Robinson, Judd Hambrick (and later Tim White), as well as FINALLY hiring a meteorologist at night (David Rogers). Today, yes it's "groundbreaking"....but it's taking newscasts further out of their comfort zone at the expense of their current success. If they did news 24/7, that would be one thing. Even if they made this stuff "digital first". It's all young digital journalists and outsiders who are trying to lure in viewers with however they can.... But we'll see how well it works when the ratings come out, overnight or otherwise.....
    1 point
  11. I actually like the Channel 5 logo more than the new Channel 3 logo. Like you said some love it, others hate it. Then there are those who are indifferent, and just want the news. Even Channel 19's current logo (a HUGE improvement over the Cleveland 19 logo, which was the "Cleveland's CBS 19" logo but with a different color scheme that was more of the Wolverines and even the Warriors) is better than 3's new design. That's just my opinion.
    1 point
  12. Some people love it, other people hate it. As far as I'm concerned that is a good thing. At least people are noticing it and no matter what the haters say, it's still better than the channel 5 logo, which is hideous.
    1 point
  13. Scott Jones in 1959: "This is Westinghouse"
    1 point
  14. Because it's thin and does not pop! Not comparing to Univision, that's a joke. WKYC's logo will be lost. It is terrible.
    1 point
  15. Perhaps, but I see heavy “fluff” influence on all their newscasts - and in a top-20 market like Cleveland, we could use actual NEWS. A piece on White Claw and Polk giving away swag in an 11pm newscast is ridiculous. Or, maybe not if they want to appeal to the lowest common denominator.
    1 point
  16. The 6pm show is an abomination. The content alone belongs in the C block of the 4pm news. And then there's the graphics.... Spectorsky was at the helm during the station's best years. His wife may as well be a stooge for Tegna and their efforts to "fix" local television.
    1 point
  17. It is the “mastermind” of a gent with no broadcast design experience who admitted he “didn’t watch broadcast news.” https://www.linkedin.com/in/john-forgetta-a2313b44 Their “Director of Content’s” claim to fame is the 4th hour of Today. https://www.cleveland.com/tv-blog/2018/08/today_show_producer_adam_miller_named_director_of_content_at_wkyc.html As for GM Micki Byrnes? How could she let this happen? Gotta wonder what her husband (former WKYC GM Brooke Spectorsky) thinks of this evolution...
    1 point
  18. A longer review to come...perhaps. But look - even this would’ve been better. (Actual screencap from “Front Row” 3 on 3 at 7...)
    1 point
  19. Elevator3 and Lotteryball5 together.
    1 point
  20. Hey, if WKYC's new open doesn't work, maybe this could be Plan B: Imagine the anchor teams in this!
    1 point
  21. An American attempt at being European. If you feel the need to air a package about how your new look will work, it's probably too complicated. Or you think your viewers are total idiots. As a nitpick: you can have a logo that emphasizes the "all encompass" of WKYC and seem a little more inspired than that.
    1 point
  22. the same geniuses who designed those "new" Browns uniforms
    1 point
  23. Now the question is, who will benefit in the ratings if WKYC's new image and format doesn't pan out? WEWS, WJW, or WOIO/WUAB?
    1 point
  24. That breaking news graphic placement ... — Matt
    1 point
  25. I'll give it a chance. But I'm a firm believer in if someone hypes something into oblivion, it better rock my socks off.
    1 point
  26. It really isn't; it's very impressive. Looks slick, fresh and nicely made. I hope the package is utilized very well.
    1 point
  27. Well looks like Tegna is doing a custom graphics package for WKYC. It's actually not bad, tbh. Clean and simple.
    1 point
  28. It actually wouldn't be shocking if they did because the Browns are playing on SNF this week. But the website says Monday at 4am, so we shall see...
    1 point
  29. I just wanted to point out one more thing. Look at retail store fronts back in the old days. They all kind of used the same lettering on their storefronts. This WKYC logo isn't exactly old school, but it is more in that direction. For anybody who cares, the picture is of the Monroeville Miracle Mile Shopping Center in the Pittsburgh area. But the same developer had shopping centers in various Ohio cities and they all kind of looked the same..
    1 point
  30. You know what it reminds me of? And that was the channel's best era. As much as I want WKYC to open up that huge newsroom and do a similar style show, it's Tegna, so... ¯\_(ツ)_/¯
    1 point
  31. @JosiahCubed - I don’t hate simplicity in logos as much as I hate the fact that they threw out years of brand equity for something that basically looks like Arial Narrow in a circle. I’d encourage them to put some thought and rationale behind their design decision. This just feels like change for the sake of change. Regarding good examples of simplicity: I love WBNS’s most recent iteration of their “10”. It stripped away all those obnoxious effects (hello there “10TV News HD” ) yet kept the “10” logo they’ve had since the 90’s in tact. WKYC could’ve easily stripped away the effects of the previous “3” and delivered something that looked less generic yet still carried on the equity they have built. But it’s likely their goal to break it all and start fresh. So if that’s the goal, then they’re succeeding... FYI - I am also a marketer and graphic designer by trade.
    1 point
  32. 1 point
  33. And they couldn't ditch that gawd-awful "11" ?!?!
    1 point
  34. I wonder how much the person who took .32432432 seconds to design this "logo" (it ain't one sorry) got.... I wouldn't even give a quarter for it...
    1 point
  35. Thankfully, Ohio road signs don't look like this....and WAVE or WLBT aren't that stupid (since KY and MS use this design)...
    1 point
  36. 1 point
  37. My ultimate problem with the change is not that they're getting rid of the old logo. My issue is that, if you're going to get rid of a logo with a quarter century of brand equity, then you better knock it out of the park. This is the perfect example of change for the sake of change. This might be hinting to a forum member in particular, but just because it's new, doesn't mean it's better. We've had our gripes over other Tegna rebrands (WFAA, WUSA, KHOU, etc.), but those maintained a sense of identity or a signal that they are for a TV station. This might as well be a billiard ball, a public transit route, a highway sign, or a new button on a video game controller. There's simplicity, that I can respect or appreciate, but then there's uninspired laziness.
    1 point
  38. Nah, it's just a case of a company overreacting to current trends and putting their market position on the line to chase the almighty millennial...
    1 point
  39. This even seems like a classy promo these days. They should have done the reboot like WPXI did in 2006.
    1 point
  40. More or less, this logo re-appeared in the early 90s when Multimedia assumed majority ownership of WKYC. Back then, even NBC's affiliates played into this style. How they ever went to the "Proud N" and Serif Gothic from this is mind-boggling. And then there was the awful programming during that era when even Fred Silverman couldn't save them.... I've started a new thread in the Graphics section about the impending "3"....i'm all for moving discussion over there as WKYC's relaunch nears closer....
    1 point
  41. Good luck with that. That's like telling McDonalds to have some local flavor to it. If it's corporate it's corporate.
    1 point
  42. KALB in Alexandria, LA, had a similar logo in the late 70s, although theirs was either drawn or designed rather poorly.....
    1 point
  43. Here's an old KYW (Cleveland) logo...looks kind of similar, doesn't it? According to Logopedia, this was the second logo after the Triangle 3 logo that Westinghouse introduced when they "moved" to Cleveland. It wouldn't be until 1963 that KYW got the "Westinghouse Treatment" complete with font and all. Two years later, the swap was nullified and NBC came back to Cleveland and Westinghouse went home to Philadelphia.
    1 point
  44. Bah, I like that new WKYC logo. It's simple and to the point, tells you everything you need to know. Hey, when you see that 3, you know it's coming direct from Cleveland. You know what's boring? Those blue-and-white Circle 7s, those suckers are everywhere. You see one of those, it could coming from any of the nine zillion Channel 7s around the nation that were too lazy to come up with something unique. And since I had no clue what the current WKYC logo looked like, I went to their website. It looks like a ne'er-do-well 3 leaning against a wall while a shady peacock looks around the corner for unsuspecting rubes to mug. Hardly trustworthy, I'd say.
    1 point
  45. Well, the last logo had a good run and evolved pretty well over the last 25 or so years. I remember the "We're building our station around you" campaign which literally featured shots of the logo being designed and physically crafted... Now all I can think of are elevator buttons, pool balls, road signs, and however else this logo sucks. I don't even think an NBC peacock could save it. So much talent in that building over the years with all of the innovation and breaking the mold and putting out a quality product. Then came the broken fax machine, and their best efforts to work around it. Ever since C Clarity hit the air, it was only a matter of time before the product was trashed.... I can only hope that Russ Mitchell ends up hosting the CBS Evening News (like he should have years ago) when their latest effort flops, yet again....and WKYC will hit the basement again like they were pre 1994......
    1 point
  46. WKYC would be better off using the logo used in the Troika demo video from 2018 that is similar to the current (soon-to-be-former) logo, except that the 3 is unitalicized and there is no line. But the new WKYC logo that's coming out later this month, right when the 2019-2020 television season starts, is/will be by far the worst logo I have ever seen. It just keeps getting worse and worse with every new logo coming from TEGNA. What's next, KPNX changing from 12 News to just 12 (i.e. 12 at 6)? Oh wait, they already did that with 12 Today. And WTLV had "12 at Noon" and "12 at 11:00" pre-First Coast News. Back during better times for Gannett, of course. You never know what TEGNA will do these days. I've seen bad. The new Circle K logo. The new WEWS logo. The new WXIA logo. The new Save Mart (supermarket chain in CA and NV) logo (at least the green and orange colors help an otherwise bad logo). Save Mart's sister chains Lucky and FoodMaxx also have new (bad) logos. And I saw the new Pizza Patrón logo. It was horrible and I miss the old one. But the new WKYC logo makes all those look okay to great in comparison. Have you seen the new Save Mart, Lucky, FoodMaxx, and Pizza Patrón logos or even heard of those chains? What are otherwise bad logos seem more tolerable than this crap that is coming out of TEGNA.
    1 point
  47. You got to be bleeping me. Seriously. What the hell is this?!! Forget the lottery ball, this is worse. It looks like they took the "3" from a sign out of a street corner. This is not a TV logo, it's an outdoor sign. I swear you can't get any worse than this. Pitiful. Just plain and extremely pitiful.
    1 point
  48. So is WKYC getting a circle 3 logo or is this sarcasm? Dead serious here. I don't know what to think anymore from whatever comes out from Tegna these days....
    1 point
  49. I want to like this - as it is definitely “on trend” in terms of a flat design. But - the open is sloppy and clearly inspired by TEGNA. (Diagonal stripe pattern is an obvious similarity.). I do like the transitions and wipe/masking effects. The set is a nice variation of what we’ve seen in recent Nexstar sets - similar to WISH but with an overall “darker” palette and varying textures. Plus, unique features like the bridge cables and street patterns really bring a “local” flavor. In this age of consolidation, I appreciate Nexstar’s approach to individual station branding and identity. (Which is obviously a remnant from Media General and Lin.) I wish TEGNA, Scripps and Sinclair would take a similar approach, It’s standardization without being too cookie cutter - offering options for individuality amid a slate of consistent design elements.
    1 point
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