OK. Let’s come in off the ledge, un-twist our panties and un-clutch our pearls... and ask an important and unpopular question.
How relevant is a television traffic report in 2019? Really.
Every commuter worth their salt relies on traffic apps, and there are loads of them. Even Google Maps shows traffic now. TV traffic has always been dubious, because the information ages quickly, and each report is only relevant to a select geographic area. If you live in Union County, then Long Island and Westchester traffic reports mean nothing to you. Traffic apps, which every commuter depends on, are universal, real-time and more reliable. Once in the car, every radio station has traffic reports, which are probably more reliable as well. Commuters who watch TV know that.
Transit information might seem to be more relevant, but there are just as many apps for that. Also, the MTA’s own site, and all have real time information that are more comprehensive than TV traffic.
While nobody has mentioned it, I’ll bet traffic and transit information were in the crawl, because it’s automated. And any major traffic event, such as the upper level of the GWB closed, an accident on the Helix, or A & D service suspended below 59th Street would likely be covered in the news blocks or by helicopter.
From a business perspective, long term loss of traffic wouldn’t be a good idea, only because it would convey an idea of something missing or not caring. It’s window- dressing. But in terms of actual real time usefulness, technology has passed it by. Considering how many other things in television have changed, the way TV covers traffic hasn’t changed substantially in decades. I’ll bet most people who missed it (if any), only missed it because it’s a time reminder. Traffic is on, so it’s time to take my shower.
Last, but certainly not least, is the fact that WCBS morning problems go far deeper than one day of traffic.