Was WeatherRate a Raycom decision on WOIO?
In the post-Goddard era of Cleveland television it may seem a little more tolerable, but nevertheless, one of those things a company pulls out of their "bag of tricks" to try and make the station better again. Consultant-laden drivel.
IIRC, the WeatherRate folks do their own research, and go to the "most accurate" station. If the station buys into it, they can proclaim that they have the "Most Accurate" forecast.
(if it wasn't for Sinclair, I'm sure some snake-oil salesperson would do the same thing with the "most accurate" news coverage....too bad the Poynter Institute doesn't do this with Politifact for TV too much....)
Back to topic, A decent graphics package would be nice, but there are much more things Gray and WOIO need to do to make WOIO a contender in Cleveland.
Inertia (the fall of WKYC and WEWS...along with general ratings declines) will probably play the biggest part.
Nexstar potentially messing up WJW could help as well...
Action News put them on the map, and while it was sensational and over-the-top, it worked even when its competition was still putting out a quality news product. (WEWS was in an alternate universe in the time that only a "Circle 5" could save them from)
Raycom shot themselves in the foot when they killed "Action News" and later chased off all of their recognizable...cough cough "highly compensated" talent right before Gray took over.