You gotta blame Hearst's partners like VUZ, CNN (the obnoxious Tabloola-pushing side of that site) and such on that; WISN is a completely sober station on-air, but if you were to go solely on its website and social presences you would think they were running the third coming of a A Current Affair out of Hearst's offices. Compared to the other Milwaukee stations, their Facebook has the worst commenters in the market, by far, and you can tell their on-air staff absolutely would love to do anything else than interact with them (which is why they all have separate personality pages they can control on their own). And it's the same no matter what Hearst station I run into (Twitter is fine; there it's easier to avoid the VUZ/CNN garbage).
Pretty much this. If you actually make an effort to improve the product rather than just plugging into the CW and trash talk show producers and calling it a day, you should be considered on these grounds.