Who designed the Group W typeface?

Discussion in 'Graphics' started by channel2, Feb 15, 2017.

  1. channel2

    channel2 Primary Anchor

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    Has that ever been discovered?
     
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  2. DonDonP1

    DonDonP1 Health Reporter

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    Beats me.
     
  3. HulkieD

    HulkieD COUNT ON IT

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    Al Primo mentioned something about who designed "the channel 3 logo" during his time creating Philadelphia's Eyewitness News. I keep thinking of the name Ken Philo but I'm not sure, and the book that mentioned this is hidden in a crate somewhere.
     
  4. Raymie

    Raymie Station Group CEO

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    You might be right. Someone in a forum posted:

    "The "Two Guys" referred to earlier were fellow artists with whom I worked in the Art Department of KYW-TV-3, where we did The Mike Douglas Show. Our National Art Director was a quiet genius named Ken Philo."

    Philo also apparently did some set work as well, even for KOVR and Inside Edition.
     
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  5. bostonmediaguy

    bostonmediaguy Primary Anchor

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    It was done by a firm, Lippincott & Margulies:
     
  6. Charles

    Charles Recovering Overnight Producer

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    ^^^

    Thanks for sharing. That makes a lot more sense. Designing a typeface is a massive undertaking, and certainly not one fit for any art director of a local TV station group. Lippincott is also still one of the major branding firms today — they've done the current identities for Starbucks, Delta Air Lines, Walmart, Marriott, and many more.

    There's a PDF of a magazine from when the Group W identity was unveiled, but it wasn't loading for me. I was able to get this Google cache version of it, which has this to say about the typeface:

    http://webcache.googleusercontent.c...wnloads/sense35.pdf+&cd=1&hl=en&ct=clnk&gl=us
     
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  7. channel2

    channel2 Primary Anchor

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    What about the design says "show business"? It's always struck me as a very idiosyncratic design, for any time period.
     
  8. CaptainNews

    CaptainNews Station GM

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  9. Myron Falwell

    Myron Falwell Director of Graphic Blandishment and Chroma Cues

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    Group W Westinghouse Broadcasting's successor, CBS Corporation, owns the intellectual property rights to the typeface.

    In fact, it's still used by license for Federated Media's 1190 WOWO Fort Wayne, which never dropped the logo or typeface after Group W spun it off to Price Communications in 1982.
     
  10. newsbot

    newsbot Primary Anchor

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    Ugh, Price Communications, the company that killed WKBW.
     
  11. Breaking News

    Breaking News News Director

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    I thought it was under Granite that killed it legacy at WKBW???
     
  12. bixpchiphead

    bixpchiphead Weekend Anchor

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    I suspect he meant WKBW Radio 15....
     
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  13. newsbot

    newsbot Primary Anchor

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    Right, Price killed the radio station, while Granite killed the TV station.
     
  14. Myron Falwell

    Myron Falwell Director of Graphic Blandishment and Chroma Cues

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    To be fair, it's debatable as to how long KB Radio 15 would have lasted had CapCities not sold it. Music stations on the AM band dropped like flies in the late 80's; WWKB, CFTR and WLS were the last of the originals standing.

    Price is also notable for selling WOWO to Inner City Broadcasting, who then sold it to Federated under the condition that WOWO ceded its class 1A status (and so Inner City's WLIB could get night hours).
     
  15. Myron Falwell

    Myron Falwell Director of Graphic Blandishment and Chroma Cues

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    ChesapeakeTV likes this.

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