1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Weather Branding

Discussion in 'The Weather Lab' started by morning traffic, Jan 11, 2017.

  1. morning traffic

    morning traffic Reporter

    Joined:
    Feb 25, 2008
    Messages:
    322
    Likes Received:
    249
    You guys love lists and I could use some help - what are some weather brands you like or think are dated?

    First Alert Weather
    Storm Team
    Weather Watch
    AccuWeather

    Or should a station just call it "Weather"?

    WBBM had "Weather Control" for awhile which I thought was neat. Your thoughts would be appreciated.
     
  2. NEOMatrix

    NEOMatrix aka Raycom's God of Destruction

    Joined:
    Mar 23, 2014
    Messages:
    1,316
    Likes Received:
    735
    (Your) Weather Authority at most Sinclair and Nexstar stations-KILL IT WITH FIRE!!!!! because it sounds too pompous.
     
  3. NCFLMedia

    NCFLMedia Station Group CEO

    Joined:
    Dec 1, 2014
    Messages:
    2,754
    Likes Received:
    923
    I have that at WPLG. WFOR is just Weather and WSVN is 7 Weather while WTVJ is First Alert Weather, just like every other NBC O&O station with the exception of WBTS, which uses NECN's Early Warning Weather.
     
  4. Weeters

    Weeters Director of Operations
    Administrator

    Joined:
    Nov 29, 2006
    Messages:
    3,123
    Likes Received:
    1,975
    WITI's "FOX6 Weather Experts" made me cringe at first, but it kinda grew on me over time. It's not so much a weather segment brand than a brand for the meteorologists "Weather Experts" themselves.
     
  5. detroiter313

    detroiter313 Reporter

    Joined:
    Jul 1, 2009
    Messages:
    284
    Likes Received:
    85
    Here in the Motor City, WJBK is "Weather Authority" (just like almost all the other Fox O&O's), WXYZ is "First Alert Weather" (obvious), WDIV is "Local 4 Casters", WWJ-TV is "First Forecast" (still in use for weather updates).
     
  6. KevCor

    KevCor Approval Authority for Media Mergers

    Joined:
    Jun 24, 2014
    Messages:
    531
    Likes Received:
    309
    Any weather segment named after "their radar" I think is played out, considering of course, most stations use the NWS radar. My "favorite" example of that is still the Mega Doppler 7000 HD out of KABC.

    WEWS' "Power of 5" is a close bleh-second for me, even though it's partially a play on the channel number (which I mildly can go along with), they're still shilling their coverage on five dopplers.

    On the flip, a simple "Weather Authority" or some play on "First Alert" or "First Warning" seems simple and apropos to me.
     
  7. A3N

    A3N LIVE

    Joined:
    Nov 28, 2006
    Messages:
    2,915
    Likes Received:
    956
    How about brands that are just bad and ambigous?

    Take KNSD's " [Weather] Accuracy you count on"

    Doesn't really enforce a brand for the weather at all, hell the word weather isn't even used in graphics except for the front of the desk. This branding came about when they had the WeatheRate seal/scam of approval, but once that "award" was "won" by KGTV, they stopped using "San Diego's most accurate forecast" and bastardized it to "Accuracy you count on". IMO, they should have gone back to neighborhood weather, or even gone with First Alert weather--dated, but at least the branding is re-enforcing to weather coverage.
     
  8. 24994J

    24994J Chief Meteorologist

    Joined:
    Aug 19, 2010
    Messages:
    5,530
    Likes Received:
    2,310
    At least a few NBC O&O's don't use the First Alert brand, including WNBC and WMAQ (who can't, with a market competitor using it), which use the Storm Team moniker.
     
  9. C Block

    C Block News Director

    Joined:
    Feb 28, 2010
    Messages:
    1,199
    Likes Received:
    738
    At one station that's in a small market here in the west but still should know better, the branding is "Storm Tracker," but in every promo (even non-weather ones) they weasel in a line about how it's "keeping your family SAFE."

    I also thought "STORM FORCE" was pretty stupid when KDVR and KWGN branded weather that way, but that seems pretty benign now.

    My favorite has to be how CNN International branded weather in previous years. It's not a testosterone-injected look but rather a really nice, calm, gentle one, just like, you know, what the weather is like 90% of the time in most places. The music was also an earworm that made the ad break slots really noticeable. I wish some local stations tried this approach.
     
  10. Journalist

    Journalist Breaking News Specialist

    Joined:
    Jun 17, 2013
    Messages:
    536
    Likes Received:
    626
    Any tagline that emphasizes or suggests a vastly superior product is automatically terrible in my books. Examples like WTVD's "First Alert Doppler Radar XP" and WLS' promotional usage of S-Band radar is nothing but blatant overkill.

    I'm a "PinPoint Weather" or "Early Warning Weather" guy, you know?


    Please.
     
  11. who?cares

    who?cares News Director

    Joined:
    Apr 28, 2007
    Messages:
    738
    Likes Received:
    26
    I'm a First Alert guy - especially when it's paired with a weather day.
    Not a fan of the MG - Storm Track or First Warning or Weather Watch.
     
  12. IndyNewsOpens

    IndyNewsOpens AM Anchor

    Joined:
    Oct 3, 2015
    Messages:
    126
    Likes Received:
    66
    How long has WTHR used "SkyTrak Weather"? Since at least the 90's, right?
     
  13. ns8401

    ns8401 Station Group CEO

    Joined:
    Mar 10, 2014
    Messages:
    2,508
    Likes Received:
    548
    Whatever happened to "Doppler # Weather"? Simple...
     
  14. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

    Joined:
    Jul 25, 2011
    Messages:
    1,183
    Likes Received:
    458
    On this topic, it's a mixed bag in Philly:

    KYW: Eyewitness Weather
    WPVI: Accuweather (Still going strong)
    WCAU: First Alert Weather
    (IMO Earthwatch was a great brand name, but this is a great replacement)
    WTXF: Weather Authority

    Honestly, some strong-named brands for the for main news stations here IMO.
     
  15. TexasTVNews

    TexasTVNews Primary Anchor

    Joined:
    Nov 28, 2006
    Messages:
    1,794
    Likes Received:
    477
    On this topic, it's a mixed bag in DFW:

    KDFW: 4 Warn Accu-Weather
    KXAS: NBC 5 Weather Experts (I like First Alert Weather better).
    WFAA: News 8 Weather
    KTVT: CBS 11 Storm Watch Team (They should stick to CBS 11 Storm Team).
     
  16. FiveNews

    FiveNews Newsroom Intern

    Joined:
    Jan 15, 2011
    Messages:
    127
    Likes Received:
    79
    A few from Los Angeles...
    KNBC- First Alert Weather
    KTLA- 5 Live Weather
    KABC- Live Doppler 7000 HD Forecast
    KMEX- Autoridad en el tiempo (Weather Authority)
     
  17. AaronQ

    AaronQ News Director

    Joined:
    Jun 7, 2012
    Messages:
    597
    Likes Received:
    83
    Charlotte:

    WBTV - First Alert Weather
    WSOC - Severe Weather Center 9
    WCCB - WCCB Weather
    WCNC - First Warn Weather
    WJZY - AccuWeather
     
  18. TriangleTriadMediaNews

    TriangleTriadMediaNews Managing Editor

    Joined:
    Feb 27, 2014
    Messages:
    460
    Likes Received:
    219
    DC:

    WRC: Storm Team 4
    WTTG: FOX 5 AccuWeather Team
    WJLA/NC8: Storm Watch 7
    WUSA: WUSA 9 First Alert Weather
    WDCW: DCW50 Weather
     
  19. NCFLMedia

    NCFLMedia Station Group CEO

    Joined:
    Dec 1, 2014
    Messages:
    2,754
    Likes Received:
    923
    Another list thread but I'll partake. South Florida's weather brandings are bland except two...

    WFOR: Weather (no creativity or inspiration for it. That's why they suck.)
    WTVJ: NBC 6 First Alert Weather (will soon have First Alert Doppler 6000. I'm not even kidding on that.)
    WSVN: 7 Weather (expected from them.)
    WPLG: Local 10 - The Weather Authority (became this like two years ago.)
     
  20. Spectrum27

    Spectrum27 News Director

    Joined:
    Oct 15, 2011
    Messages:
    810
    Likes Received:
    233
    NYC Weather:
    WABC: AccuWeather (what else)
    WNBC: Storm Team 4
    WCBS: Weather (just that)
    WNYW: Weather Authority (w/ Fox 5 Sky Guardian- cool name)
    News 12: Either Hyper Local or just Weather on the 1s
    NY1: No clue, never watch (don't get it)
     

Share This Page