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Weather Branding

Discussion in 'The Weather Lab' started by morning traffic, Jan 11, 2017.

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  1. morning traffic

    morning traffic Reporter

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    You guys love lists and I could use some help - what are some weather brands you like or think are dated?

    First Alert Weather
    Storm Team
    Weather Watch
    AccuWeather

    Or should a station just call it "Weather"?

    WBBM had "Weather Control" for awhile which I thought was neat. Your thoughts would be appreciated.
     
  2. NEOMatrix

    NEOMatrix aka Raycom's God of Destruction

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    (Your) Weather Authority at most Sinclair and Nexstar stations-KILL IT WITH FIRE!!!!! because it sounds too pompous.
     
  3. NCFLMedia

    NCFLMedia Station Group CEO

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    I have that at WPLG. WFOR is just Weather and WSVN is 7 Weather while WTVJ is First Alert Weather, just like every other NBC O&O station with the exception of WBTS, which uses NECN's Early Warning Weather.
     
  4. Weeters

    Weeters Director of Operations
    Administrator

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    WITI's "FOX6 Weather Experts" made me cringe at first, but it kinda grew on me over time. It's not so much a weather segment brand than a brand for the meteorologists "Weather Experts" themselves.
     
  5. detroiter313

    detroiter313 Reporter

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    Here in the Motor City, WJBK is "Weather Authority" (just like almost all the other Fox O&O's), WXYZ is "First Alert Weather" (obvious), WDIV is "Local 4 Casters", WWJ-TV is "First Forecast" (still in use for weather updates).
     
  6. KevCor

    KevCor Approval Authority for Media Mergers

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    Any weather segment named after "their radar" I think is played out, considering of course, most stations use the NWS radar. My "favorite" example of that is still the Mega Doppler 7000 HD out of KABC.

    WEWS' "Power of 5" is a close bleh-second for me, even though it's partially a play on the channel number (which I mildly can go along with), they're still shilling their coverage on five dopplers.

    On the flip, a simple "Weather Authority" or some play on "First Alert" or "First Warning" seems simple and apropos to me.
     
  7. A3N

    A3N LIVE

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    How about brands that are just bad and ambigous?

    Take KNSD's " [Weather] Accuracy you count on"

    Doesn't really enforce a brand for the weather at all, hell the word weather isn't even used in graphics except for the front of the desk. This branding came about when they had the WeatheRate seal/scam of approval, but once that "award" was "won" by KGTV, they stopped using "San Diego's most accurate forecast" and bastardized it to "Accuracy you count on". IMO, they should have gone back to neighborhood weather, or even gone with First Alert weather--dated, but at least the branding is re-enforcing to weather coverage.
     
  8. 24994J

    24994J Chief Meteorologist
    Forum Moderator

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    At least a few NBC O&O's don't use the First Alert brand, including WNBC and WMAQ (who can't, with a market competitor using it), which use the Storm Team moniker.
     
  9. C Block

    C Block TVNT Local 1544 Union Boss

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    At one station that's in a small market here in the west but still should know better, the branding is "Storm Tracker," but in every promo (even non-weather ones) they weasel in a line about how it's "keeping your family SAFE."

    I also thought "STORM FORCE" was pretty stupid when KDVR and KWGN branded weather that way, but that seems pretty benign now.

    My favorite has to be how CNN International branded weather in previous years. It's not a testosterone-injected look but rather a really nice, calm, gentle one, just like, you know, what the weather is like 90% of the time in most places. The music was also an earworm that made the ad break slots really noticeable. I wish some local stations tried this approach.
     
  10. Journalist

    Journalist Breaking News Specialist

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    Any tagline that emphasizes or suggests a vastly superior product is automatically terrible in my books. Examples like WTVD's "First Alert Doppler Radar XP" and WLS' promotional usage of S-Band radar is nothing but blatant overkill.

    I'm a "PinPoint Weather" or "Early Warning Weather" guy, you know?


    Please.
     
  11. who?cares

    who?cares News Director

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    I'm a First Alert guy - especially when it's paired with a weather day.
    Not a fan of the MG - Storm Track or First Warning or Weather Watch.
     
  12. IndyNewsOpens

    IndyNewsOpens AM Anchor

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    How long has WTHR used "SkyTrak Weather"? Since at least the 90's, right?
     
  13. ns8401

    ns8401 Station Group CEO

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    Whatever happened to "Doppler # Weather"? Simple...
     
  14. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    On this topic, it's a mixed bag in Philly:

    KYW: Eyewitness Weather
    WPVI: Accuweather (Still going strong)
    WCAU: First Alert Weather
    (IMO Earthwatch was a great brand name, but this is a great replacement)
    WTXF: Weather Authority

    Honestly, some strong-named brands for the for main news stations here IMO.
     
  15. TexasTVNews

    TexasTVNews Primary Anchor

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    On this topic, it's a mixed bag in DFW:

    KDFW: 4 Warn Accu-Weather
    KXAS: NBC 5 Weather Experts (I like First Alert Weather better).
    WFAA: News 8 Weather
    KTVT: CBS 11 Storm Watch Team (They should stick to CBS 11 Storm Team).
     
  16. FiveNews

    FiveNews Legacy Anchor

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    A few from Los Angeles...
    KNBC- First Alert Weather
    KTLA- 5 Live Weather
    KABC- Live Doppler 7000 HD Forecast
    KMEX- Autoridad en el tiempo (Weather Authority)
     
  17. AaronQ

    AaronQ News Director

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    Charlotte:

    WBTV - First Alert Weather
    WSOC - Severe Weather Center 9
    WCCB - WCCB Weather
    WCNC - First Warn Weather
    WJZY - AccuWeather
     
  18. TriangleTriadMediaNews

    TriangleTriadMediaNews Managing Editor

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    DC:

    WRC: Storm Team 4
    WTTG: FOX 5 AccuWeather Team
    WJLA/NC8: Storm Watch 7
    WUSA: WUSA 9 First Alert Weather
    WDCW: DCW50 Weather
     
  19. NCFLMedia

    NCFLMedia Station Group CEO

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    Another list thread but I'll partake. South Florida's weather brandings are bland except two...

    WFOR: Weather (no creativity or inspiration for it. That's why they suck.)
    WTVJ: NBC 6 First Alert Weather (will soon have First Alert Doppler 6000. I'm not even kidding on that.)
    WSVN: 7 Weather (expected from them.)
    WPLG: Local 10 - The Weather Authority (became this like two years ago.)
     
  20. Spectrum27

    Spectrum27 News Director

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    NYC Weather:
    WABC: AccuWeather (what else)
    WNBC: Storm Team 4
    WCBS: Weather (just that)
    WNYW: Weather Authority (w/ Fox 5 Sky Guardian- cool name)
    News 12: Either Hyper Local or just Weather on the 1s
    NY1: No clue, never watch (don't get it)
     
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