What do you mean? It's a very creative and imaginative slogan that doesn't scream "bland" or "corporate" or "generic" at all. EDIT: Its actually Sinclair's mission statement. Why someone thought copying the corporate mission statement verbatim would be a good idea for a slogan is anyones guess (I'm sure Hunt Valley was involved). https://www.glassdoor.com/Overview/Working-at-Sinclair-Broadcast-Group-EI_IE4585.11,35.htm https://mobile.twitter.com/wearesinclair?lang=en That said this was long overdue for WBFF. And it looks like it was worth the wait. Glad they actually put effort into the new set and made it look nice unlike another station down I-95 *cough* WJLA *cough*. With corporate right down the street, youd think they'd want to provide these stations with the best they can possibly have.