The Hearst Thread

Discussion in 'Corporate Chat' started by aleckrohto, May 29, 2014.

  1. AJClementeFan69

    AJClementeFan69 Forum Contributor

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    Fortunately, the graphics have aged fairly well...
     
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  2. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    Thinking of maybe a 2.0 similar to Look F. Maybe get new opens, make the tickers and lower thirds widescreen. Perhaps a bolder blue?
     
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  3. LoadStar

    LoadStar AM Anchor

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    Forget the graphics and music. I'd rather they spent the money on sets. WISN desperately needs a new set, and I'm sure they're not the only one.
     
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  4. morning traffic

    morning traffic Reporter

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    You're right -- I think that's the biggest thing they can do to update their look, take some of the templates to 16:9. Lower thirds could be updated as well, shove the bug further out. I think this is something a lot of stations really need to accomplish in 2017. It's time.

    My last station did research on this before making the switch to 16:9 graphics and did not receive a single complaint after the launch.

    edit: And take the station bug off that ugly parallelogram chip! It hurts more than it helps.
     
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  5. Charles

    Charles Recovering Overnight Producer

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    I've never been a fan of the Hearst look and never understood why it was so well-received. The color palette and typeface are nice, but the rest of it is just way too busy. It hasn't aged well, either. Simplifying it and cutting down on all the flash would make it look a lot better.
     
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  6. morning traffic

    morning traffic Reporter

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    I think it looks great on WESH where it was launched and it was a major improvement over what most Hearst stations had at the time, but it's not great for a group package.

    It's also way off-brand for a lot of stations that use it. The Hearst station I was at when it launched has since gone all in on this thing and every story has some sort of graphic animation leading into it, a fullscreen, half screen, lower, whatever... it's overkill. Way too flashy, way too much going on. Graphics for the sake of graphics, in some cases masking a weak news product. It's honestly hard to watch.
     
  7. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    I would definitely resize the bug. Perhaps if they expanded the standard lower third parallelogram to the width of the screen they could insert the bug on top of the lower third. Again I'm thinking of Look F where when the lower third disappears the bug remains but against the video backdrop instead of the blue backdrop - similar to what they do during syndicated programming but with the bug in color.

    I would really like it if they also removed the white translucent bits to the left and right of the lower third and the bug (that really serve no purpose).

    I think it was because it had a good sense of motion, sleekness and was extremely polished when it first appeared. You didn't see that type of background animations in a while. Granite they were a bit busy (especially the rotating Diagrid disc) but they've since slowed down where WBAL now primarily uses a simple slow movement of the Diagrid in rows going accross the screen.
     
  8. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    Also WBAL has some interesting promos out. Two are holiday related. One was set to "'Twas the Night Before Christmas" promoting the Ravens at Steelers game on Christmas Day. The second one was promoting their app showing Santa in his sleigh looking at traffic reports. Another generic promo was touting that their new website layout matches their popular App design.
     
  9. LoadStar

    LoadStar AM Anchor

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    I just noticed that the backdrop at WISN still has a duratrans with the logo with the Bank Gothic text below it, *long* after the station and the company stopped using it anywhere else. Is their disinterest in swapping out something so relatively inexpensive as the duratrans just them being cheap... or a sign that they might actually be planning a remodel sooner rather than later?
     
  10. TVIntheDesert

    TVIntheDesert Managing Editor

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    Hearst buys majority stake in syndication company Litton Entertainment, best known for its children's blocks on the big three networks and The CW, according to TVNewsCheck.

    Not far from my prediction on another message board about Sinclair possibly buying a syndicator in 2017.
     
  11. newsbot

    newsbot AM Anchor

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    Litton's CEO is a former Hearst executive, so this is a homecoming of sorts.
     
  12. Darius22

    Darius22 Primary Anchor

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    All stations are back on the air on Directv.
     
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  13. newsbot

    newsbot AM Anchor

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    Hearst was off the air on Time Warner Cable for almost two weeks back in 2012; by their standards this was a fairly brief standoff.
     
  14. mrschimpf

    mrschimpf Primary Anchor

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    I'm guessing it's more of a 'few people actually look at that' thing than anything; there's still plenty of Bank Gothic baked into some of their station promos at times. They still even use an element of the 2001 set for charity phone banks, but most of their efforts lately have been to clean up more outside the building and the lobby and make it look more like a TV station building near Marquette than a warehouse like it used to. And they keep everything, judging from Mark Baden posting a picture a few days back of old set-pieces dating back from the 80's and into the 90's (along with the "slanted-12abc" frontpiece for the anchor desk that was replaced two years ago).
     
  15. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    The same with WESH's projected backdrop that looks like it uses the the prior graphics package. I can't recall if the backdrop displays graphics but it seems odd that it wasn't updated when the package debuted. Seems like it could have easily been replaced.
     
  16. susquvalleywgal

    susquvalleywgal AM Anchor

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    Found this on YT. A nice but almost dizzying tour of the new newsroom for WGAL. And to think this is only phase 1. Phase 2 coming later this year.

    I'm hoping it's to add video walls to Studio B. I want that so damn bad.

    -- Matt
     
  17. myronfalwell

    myronfalwell Director of Graphic Blandishment

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    I'm surprised that a legacy media company like Hearst didn't develop a TV syndication service.
     
  18. TVIntheDesert

    TVIntheDesert Managing Editor

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    Hearst did dabble in TV syndication as late as the early 2000s when the former "Kelly News & Entertainment" (KCRA's syndication division) became "Hearst-Argyle Television Distribution." Before that they also had Hearst (formerly King Features) Entertainment, which distributed weekly programs and movies.
     
  19. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    They do produce a syndicated show Matter of Fact which launched last year but moved to more markets.
     

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