I’m not sure if the whole video of “We are WFAA” was posted before. I think @Georgie56 may have posted an abbreviated version. If he posted the full one then here’s a good station image promo again. It’s based on a similar We Are TEGNA one. Also I believe I’ve seen the original tag used in various TEGNA stations. To me based on this story it doesn’t seem like any other type of enterprise reporting, investigation or perhaps an exclusive. Just a new name. Kind of like CBS’ Original Reporting tagline.