TEGNA Broadcasting and Digital General Discussion

Discussion in 'Corporate Chat' started by ABC 7 Denver, Oct 19, 2013.

  1. newsbot

    newsbot AM Anchor

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    WCSH/WLBZ have brought back elements of the 2008-2013 Rampage Gannett News Music Package. Is that happening at other Tegna stations?
     
  2. AJClementeFan69

    AJClementeFan69 Forum Contributor

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    BARF
     
  3. CircleSeven

    CircleSeven Managing Editor

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    KXTV briefly used the old Gannett Rampage music for 5 sec. ID promos after the rebrand to "ABC 10" last year.

    Probably not a surprise. Because WCSH is the same station that still use a certain theme of an old Gari relic for its "Storm Center" snow coverage (Good News).
     
    #1803 CircleSeven, Nov 29, 2016
    Last edited: Nov 29, 2016
  4. KevCor

    KevCor Owner of Nexstar Sinclair Broadcasting Media Group

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  5. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    Is this the updated TEGNA graphics people here have been talking about?

     
  6. TexasTVNews

    TexasTVNews Primary Anchor

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    We could see it happening on all the TEGNA stations in 2017.
     
  7. KevCor

    KevCor Owner of Nexstar Sinclair Broadcasting Media Group

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    Yup. I mentioned those a few weeks back. So far they've been limited to KXTV but the color palletes matches the new "sliding box" background I've seen on other TEGNA stations.
     
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  8. mardek1995

    mardek1995 News Director

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    Speaking of KXTV, their website header and footer now have the word "(connect)" below their logo. Not sure if its a glitch or if they did it on purpose, but that's an ironic parallel to "10 connects".
    UPDATE: I just checked this out: http://www.abc10.com/sports/nba/sac...stigates-incident-with-matt-barnes-/363610747 Yep, the "ABC 10 (connect)" branding is real. Not the best the station could come up with. In fact, quite the opposite, seeing as how its similar to WTSP's blunder of a slogan. Also, a double whammy for the Kings, but that's for a thread in the sports section.
     
    #1808 mardek1995, Dec 9, 2016
    Last edited: Dec 12, 2016
  9. TheRob

    TheRob Managing Editor

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  10. Eat News

    Eat News Station Group CEO

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  11. WSVNFan

    WSVNFan Station Group CEO

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  12. HoosierNewsie

    HoosierNewsie Assignment Editor

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    PLEASE, do not let there be another "10 Connects News".......
     
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  13. IndyNewsOpens

    IndyNewsOpens Weekend Anchor

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    It's "ABC 10 (connect)" this time though! I see what they did there, they put parentheses around "connect", so original.

    IT'S NOT ANY DIFFERENT. I hate it when companies think one minor change like that makes it totally different.
     
  14. mardek1995

    mardek1995 News Director

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    Kind of like vanilla ice with queen (you know the one song). Neither are much different than each other.

    By the way, I have a couple of questions about KXTV's graphics:

    Why didn't they introduce the graphics to KUSA, their graphics hub, instead? Also, are they pulling off a Fox O&O update (color palletes and news music are the same, but graphics layout is heavily modified)?
     
    #1814 mardek1995, Dec 12, 2016
    Last edited: Dec 12, 2016
  15. Journalist

    Journalist Breaking News Desk Anchor

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    Testing on a station currently undergoing a branding change is definitely the safest option. It makes a lot more sense.
     
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  16. mardek1995

    mardek1995 News Director

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    Not really, at least not to me. Especially if the station in question is near or even at the ratings basement (in this case, KXTV). I still think it makes the most sense if they test on a station that is a graphics hub, I mean, they tested out the L3 update on KUSA, why not test out the graphics on there?
     
  17. Journalist

    Journalist Breaking News Desk Anchor

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    Because for KXTV, they're going through an entire branding change - not just a lower third modification like KUSA.

    It is already apparent at this point KXTV is being used by Tegna to experiment with potential concepts that could be published across the entire group. The timing couldn't be any better for them.
     
  18. mardek1995

    mardek1995 News Director

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    KXTV isn't going through an entire branding change. All that's changed is the fact that they added "(connect)" on their logo. Besides that, its the exact same logo from a year ago! And not to mention that KUSA is essentially the design tank's graphics hub, and as such, they should test their new graphics on there instead.
     
  19. Eat News

    Eat News Station Group CEO

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    I would also bet..or add that branding changes don't just happen overnight anymore unless you have a lot of money to play with.
    KXTV may be just doing a slow roll-out based on time, money and available artist or staff. I'm sure the "hub" is pretty busy on other pressing projects and are short staffed also.

    Trial balloons..to see how people react or repulse. In these time you don't want to be the guy or gal who puts his/ her entire ass on the line with a sudden branding change in a major market unless you know 1000% it's a winner.

    Take it slow.....
    They may even have a moleman watching this group reax, We do have some pretty smart people...and good opinions here on graphics and branding.
     
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  20. Journalist

    Journalist Breaking News Desk Anchor

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    Eat News and KevCor like this.

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