It didn't help that Jake & Tanner were always a 'morning zoo' type of show that was more at home on a top 40 station. It originated on WIXX as an afternoon show before the move to KTI...only to come back to Green Bay after it was cancelled and moved to the 'it'll always be behind unless every tower on Scray's Hill collapses' Kiss FM station in the market. It was truly a bad bet on a show that had no business being on a country station. However, I don't see WTMJ dumping their local shows at least for a few years or they lowball the talk show hosts and drive them away. There may even be a contractual thing keeping that from happening immediately. And unless iHeart decides to dump money in WISN to make it sound more local or convert one of their lower-rated stations into a WTMJ clone, there's value in staying with the current format for now.