MSNBC Shake Up

Discussion in 'US Cable News' started by B2r4a6n, Jul 23, 2015.

  1. B2r4a6n

    B2r4a6n Primary Anchor

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  2. alex979

    alex979 Primary Anchor

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    Bringing Chuck Todd back for 5PM is a good move; they desperately need more hard-news credibility over there. 3-5PM could be Brian Williams? I didn't think they would keep him around just to be a breaking news anchor... what would he do all day? It looks like they're going to have him do a daily afternoon show, and anchor breaking news coverage when necessary, which is essentially taking a page out of FNC's book. But will BriWi really be able to rival Shep and his spaceship?

    Why Sharpton will still have a show is a mystery to me. The ratings are almost as abysmal as Ed's, not to mention the conflicts of interest/ethical issues. I imagine he (and Chris Hayes) will be the next to go, because Concha hinted that the 6 and 8PM ET hours are due for a shakeup as well. There have been rumors that soon-to-be former ESPN employee Keith Olbermann might be in talks with MSNBC.... Lord help us.
    http://www.mediaite.com/tv/msnbc-rumor-alert-olbermann-coming-back-several-shows-getting-slashed/
     
  3. TexasTVNews

    TexasTVNews Primary Anchor

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    I grew up watching The ED Show since his debut, but I'm heartbroken that its going bye-bye.
     
  4. MidwestTV

    MidwestTV Station Group CEO

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    My first mistake was reading the comments. Why did I read the comments?

    I hope this is as true as what the sentence implies. msnbc doing more straight, hard news is a very exciting idea. However I don't think having Brian Williams anchor for two hours is a good idea at all. msnbc has enough credibility issues the way it is, the last thing they need is the man who was removed from the highest rated evening newscast in the country due to lying and falsifications in his reporting anchoring the news again regularly. Viewers will have a very hard time believing anything he says.

    Either way, these changes are very very much needed for the network, the question is whether or not they'll actually work. Seems that Rachel Maddow and Joe and Mika are untouchable though.
     
  5. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    I read this article from the NY Daily News that MSNBC news chief Andrew Lack is contemplating a name change. http://nydn.us/1GHp8wU

    This is a great idea.
    When the change-up comes in, the name should be a major part, especially since Microsoft isn't half-owner of the network anymore and their to-be-former left-leaning image is waning hard. I suggest...shfit, like their digital online network. Because something like NBC News Network is more than a stretch for more than one obvious reason. And thinking of a name to create for this network is hard.

    Thoughts?
     
  6. Spectrum27

    Spectrum27 News Director

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    Maybe NBC Shift- you gotta have the Peacock in there, no exceptions. Maybe they could appropriate the NBC News Channel's name from the affiliate feed service, which could be renamed.
     
  7. TVNewsLover

    TVNewsLover AM Anchor

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    My vote is to model it after CNBC which stands for Consumer News and Business Channel.

    GPNBC
    General and Political News Broadcasting Channel
    (Or PGNBC)
     
  8. Eat News

    Eat News Station Group CEO

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    TPC
    The Prison Channel
     
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  9. MidwestTV

    MidwestTV Station Group CEO

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    But what would you change the name to? It also sounds like, from the article, that the staffers there didn't like the idea. NBCNC (NBC News Cable)?
     
  10. Dk_mediaNYC

    Dk_mediaNYC Media Commentator

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    My idea NBCNow your breaking news headquarters

    They also should hire more republican people that would boost thier ratings at least I think? But it will take time to improve their ratings
     
  11. MidwestTV

    MidwestTV Station Group CEO

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    Not a bad name.

    Meh, I disagree. If they're trying to take a more serious, hard news approach to their product, hiring more Republicans wouldn't help that. They'd also probably be seen as trying to become Fox News 2.0.
     
  12. Mannym13

    Mannym13 AM Anchor

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    I'd expand on that and offer up "NBC NEWS NOW." It may look like a lot in print, but takes just as long to say as msnbc. It can be called "NEWS NOW" for short.

    The more and more I think about it, though, the more my idea for a name change becomes cliché. Another downside is that the channel won't be news all day, as there will be editorial programs in the evening.

    I did, for fun on a Saturday morning, come up with some awfully edited logos, but I don't know how to upload photos on here.
     
  13. Eat News

    Eat News Station Group CEO

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    It's available...buy the domain now!
     
  14. danielk

    danielk Assignment Editor

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    Breaking News?
     
  15. mre29

    mre29 AM Anchor

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    He also has a voice fit for print.

    Zing!

    (The prison documentaries also need to go.)
     
  16. MidwestTV

    MidwestTV Station Group CEO

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    They're the highest rating thing on msnbc aren't they? They won't be going anywhere. More people watch msnbc on the weekends when they aren't airing news compared to the weekdays when they actually are. That must sting.
     
  17. Eat News

    Eat News Station Group CEO

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    I must admit I am one of those people. But I switch to SPIKE TV at 8pm on Saturday... to get my fix from COPS.
     
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  18. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    It really does sting when the popularity msnbc gets on a weekly basis is put with the shows where bad people get incarcerated rather than the shows reporting the news about people (bad or good) getting incarcerated, if there is that. Shame.

    But yeah it's true that those prison shows get more ratings than the weekday shows on the network. What other reason to explain that they get marathons on major holidays? (other than the fact that almost everyone is on vacation, of course...)
     
  19. TexasTVNews

    TexasTVNews Primary Anchor

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    I grew up watching COPS since it was on Fox and then it moved to Spike, and I've been watching LOCKUP back when John Seigenthaler was narrator and host.
     
  20. LoadStar

    LoadStar AM Anchor

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    I like "NBC Now" for the very reason that Mannym13 pointed out; although they're slimming down on the editorial programs, they're not eliminating them entirely, and they probably wouldn't want to link the NBC News banner that tightly to the network for that reason. NBC Now, however, suggests "current" which could include news, but also current affairs editorial programs.
     

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