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May 2018 Sweeps Roundup

Discussion in 'General TV' started by Georgie56, May 24, 2018.

  1. TSSZNews

    TSSZNews Primary Anchor

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    I worry we're going to get to a point sooner rather than later where three, let alone four, may not be sustainable in markets below 20.
     
    mposeymil and HulkieD like this.
  2. Eat News

    Eat News Station Group CEO

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    If you cannot sell your inventory in your newscast, then you cannot support a news operation.

    Period.

    DMA size has zero to do with it.
     
    jsn1992, rkolsen, mposeymil and 4 others like this.
  3. GoldenShine9

    GoldenShine9 News Director

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    You're a lot less likely to be able to support four news operations if there is a dominant figure (or two) in the market than if it is quite competitive. Having someone dominant will scare off others and reduce the pie available.
     
  4. Eat News

    Eat News Station Group CEO

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    Not much disposable income in STL seeing it's depressed socioeconomic status according to dept of commerce figures.

    Whereas more robust economic regions can support 5,6. and 7 local operations with plenty of inventory to spare.

    Some markets will be down to 1 local operation soon.

    Why???

    Because people don't want to consume crap and fake news.
     
  5. TennTV1983

    TennTV1983 Primary Anchor

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  6. mre29

    mre29 AM Anchor

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  7. Breaking News

    Breaking News News Director

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    WMC seems to be struggling and then on top of that WHBQ in the AM nippling on WMC's heels. WATN did well on Sunday's at 5pm. WHBQ's midday beat WMC's midday. I bet the folks at Raycom are worried and Sinclair going to love WREG.
     
  8. Eat News

    Eat News Station Group CEO

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    What was the total households difference from FEB 2017 to FEB 2018?

    Dear God don't tell them that!

    If you let the advertiser KNOW the (real numbers) total households are wayyyy dowm...the actual value of all the inventory suddenly will plunge....to match that household-vs-loss difference.

    " Sell the demo you dummie" !!~!

    You want me to sell CBS Evening News to 18-34 year olds???

    "No you idiot!!! make up a demo and sell that..."

    SJW's and LGBT sympathizers are a great "demo" for TV sales to exploit. No actual numbers because they don't exist, and you don't need them anyway.

    You sell emotion...you sell a message of "acceptance and lifestyle"...you make sh&t up.

    You don't need "ratings" anymore because these buyers are mostly snowflakes that eat up whatever a smart sales weasel sells them.
    "But everyone knows they (the resistance) are everywhere...and they all watch CBS Evening News".....

    We even have a little clip to show you with Jeff Glor interviewing BLM and SJW's at protest across the nation...

    "Sell THAT demo".

    Those numbers posted by tribune are highly skewed and incomplete.

    The press release is all fluff. No different than Starbucks proclaiming they have the best coffee in their own press release.

    Nielsen and Tribune would NEVER post the actual grid.
     
  9. TheRolyPoly

    TheRolyPoly Station Group CEO

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    WREG finally wins 6:00pm, a timeslot they have struggled to win against WMC until now.

    But I think WREG's ratings wins may be numbered once Sinclair takes over and pretty much ruins it with their political crap.
     
    jsn1992 likes this.
  10. TennTV1983

    TennTV1983 Primary Anchor

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    This was the first full sweeps period for WMC-TV under its new news director (who was previously at WVUE as an assistant ND), but considering how much the station has been struggling over the years against WREG (coupled with CBS's strong performance and how WHBQ has been doing in the mornings since Cox took over), he's got his work cut out for him to turn things around.
    It has fluctuated. Some gains and some losses in between, but down from its peak in 2014 when WREG had its highest ratings ever.
    WREG has beaten WMC-TV before for a few sweeps periods at 6:00pm, so this isn't new to them. As for post-Sinclair acquisition, do not be surprised if WREG gets treated the same way as KUTV and WKRC have been treated. The Memphis DMA market is a sea of conservative red surrounding a tiny blue island, so the Smith Empire's propaganda will probably sell well here.
     
    Breaking News likes this.
  11. mre29

    mre29 AM Anchor

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    I was talking about the consistency between timeslots, Eat.
     
  12. SoFloTVClassics

    SoFloTVClassics Managing Editor

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    Any word on the english language stations in Miami?
     
  13. MorningNews

    MorningNews News Director

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    In Houston - KPRC (NBC) took the key demo in all time slots while KTRK (ABC) dominated in HH.

    No information on how anyone else did.
     
  14. mre29

    mre29 AM Anchor

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    How many years ago was it that KPRC was doing so bad that people here and on the Radio-Info boards were practically screaming "NBC BUY THIS STATION!!"...?
     
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  15. NEOMatrix

    NEOMatrix aka Raycom's God of Destruction

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    Tegna-itis took hold at KHOU and that’s why KPRC is doing fine now.
     
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  16. Greggo

    Greggo Primary Anchor

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    KHOU hasn't been a serious contender for years ... long before Tegna took over. The real reason is that KTRK isn't the dominant station anymore and has bled a lot of viewers. Most of them wound up at KPRC. Pretty amazing considering a decade ago KPRC's 5 p.m. news was in 5th place, behind the other stations' newscasts AND 'The Simpsons' on KRIV.
     
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  17. MorningNews

    MorningNews News Director

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    I haven't lived in the market for a few years now but I'm really interested to see what KPRC has changed so much to spark this fire under their numbers.

    It's obvious what KTRK has done to ruin their dominance. Everything outside of the morning, midday and 4 pm newscast are a wreck. The three anchor late night newscast is silly.

    Things can change so quickly. 13 dominated for decades straight, 11 challenged them around the mid 2000s but both have now lost lots of momentum. Crazy.
     
  18. TheRolyPoly

    TheRolyPoly Station Group CEO

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    So what your saying is that KRIV and KIAH still stink, KHOU is challenging but no avail right now to its ratings, KTRK is still dominant and KPRC is catching up big time to potentially become the new #1 soon.

    (I don't blame KPRC. Graham Media holds 4 out of 6 #1 stations if you still count WPLG and their operations with Graham. WSLS and WKMG aren't #1 but don't be surprised if they end up doing so in the not too distant future, especially 'KMG.)
     
  19. MorningNews

    MorningNews News Director

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    Not quite but almost. KRIV does well in the morning I believe. KHOU isn't very competitive anymore. KTRK is most watched among total viewers but KPRC owns the 25-54 demo. It's a confusing market compared to the days when KTRK used to top the competition combined.
     
  20. Greggo

    Greggo Primary Anchor

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    KPRC ditched the tabloid format, which helped considerably. They also tend to own breaking news coverage.

    Losing Marvin Zindler and pushing out Dave Ward (among others) just made matters worse for KTRK.
     

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