End of an Era: FOX News Channel Dropping Its Spinning Logo Cube

Discussion in 'US Cable News' started by Big Country News, Sep 11, 2017.

  1. Raymie

    Raymie Station Group CEO

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    Since you mentioned it, that CSD died in August from injuries he sustained in a car accident.
     
  2. Eat News

    Eat News Station Group CEO

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    Everyone at CNN and MTV knew that going back to the 80's when the tube projection screens would burn in. To this day there are still old 4:3 tube monitors with the old CNN bug burned it in use in Atlanta.

    The old CNN engineers always had a few tainted tubes stashed at home for "friends" and co-workers.
     
  3. Myron Falwell

    Myron Falwell Director of Graphic Blandishment and Chroma Cues

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    Holy crap! I did not know that. -_-
     
  4. Chicago's Very Own

    Chicago's Very Own AM Anchor

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    Lol, in that case, at least Fox News was courteous enough to try to avoid that. Though surely their logo burning into people's screens would be the ultimate form of advertising. Every time you change the channel, you'd never forget Fox News!
     
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  5. Geoffrey

    Geoffrey Managing Editor

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    I like the way they seriously modernized and cleaned up the Fox News look while also keeping it very familiar.

    Everything is still positioned pretty much where it was before the change. The "channel" in the logo still says "LIVE" and the time. The show title is still below the rest of the lower-third. But it all just looks cleaner. I feel like they wanted to go more like Sky News and borrowed some elements from CBS This Morning, especially near the ticker.

    If it were up to me, I'd move the clock below the bug as part of the ticker and let the "channel" and "LIVE" section remain part of the bug. (I don't like how the "live" isn't always on the screen when it's live.)

    Fox News always seemed to have a very amateur and cartoonish look. It's not a surprise that a longtime Fox Business artist finally matured the Fox News look.
     
  6. Georgie56

    Georgie56 News Director

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    Fox News Sunday has adapted to FNC's new look as well. Same graphics, though.

    20170917_095309.jpg
     
  7. Darius22

    Darius22 Managing Editor

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    there is still Plasma HDTVs that can have burn in as well. but majority of viewers use LCD or LED anyway so it wouldn't be a problem. but their new look is actually amazing but they still use the 1996 Mic flags.
     
  8. Eat News

    Eat News Station Group CEO

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    When I first met my wife in 1989...I had to think on my feet when she saw a little playboy bunny bug burned into the Magnavox Big Screen Projection TV/ Monitor.

    Wanna guess what I told her???

    Research!
    (I listened to the SOT's only...didn't watch the b-roll)
     
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  9. Chicago's Very Own

    Chicago's Very Own AM Anchor

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    Changing the mic flag colors to blue instead of the black background would be a nice change, but I guess that's not top priority. Especially since the mic flags aren't even used much in certain cases, probably to avoid people interrupting them once they see the "Fox News" logo.

    Also, I wonder if Fox O&Os might end up getting some kind of similar update, considering how the current and previous O&O graphics were based on (now old) FNC graphics packages. The O&Os could use some updates and what FNC now uses looks better than any previous ones.
     
  10. rkolsen

    rkolsen A Member of Sinclair Broadcast Group

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    Seriously, when is Fox broadcast going to drop the HD logo? I don't watch the network enough but I think the HD part still animates on screen before the station logo appears.
     
  11. Journalist

    Journalist Breaking News Specialist

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    From what I remember, that particular Fox|HD bug goes as far back as 2009.

    Nonetheless, Fox dropped their predominate HD references from the network bug a couple seasons ago. It is currently featuring the standard logotype with a optional hashtag above it.
     
  12. David Salter JR

    David Salter JR Weekend Anchor

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    didn't fox's bug used to appear during primetime fox news coverage on the broadcast network? When did that stop?
     
  13. Journalist

    Journalist Breaking News Specialist

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    Yeah, they stopped displaying the standard Fox bug on top of FNC interruptions. Though I don't know the exact date they stopped this practice, I could assume it fell out of regular usage in the years after the HD transition...
    (Not sure if this equals all other appearances beyond 2009-2010 was deliberately planned for an isolated presentation or coincidental?)
     
  14. TriangleTriadMediaNews

    TriangleTriadMediaNews Managing Editor

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    I really only watch FNC for Shep's show occasionally and I don't like their new graphics at all.
     
  15. Williams1402

    Williams1402 AM Anchor

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    They should've just modified the spinning cube instead of simplifying it. I actually liked the cube as it turned around slowly for 45 seconds each time.
     
  16. David Salter JR

    David Salter JR Weekend Anchor

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    i have only ever seen the fox bug on level 1/primetime SRs, i don't recall ever seeing it during level 2s
     

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