Big Rebrand for Channel 4--ehr, 5

Discussion in 'International News' started by Eyewitness News-man, Feb 10, 2016.

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  1. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    [​IMG]
    Channel 5, coming off its takeover by Viacom back in 2014, announced a big overall revamp to all of its properties. The major change-up includes a new logo for Channel (the fifth overall in its history)--along with its stations Star and USA, a new name for its On Demand service (previously Demand 5, now My5--really dumb name IMO), and new bumpers and graphics.



    I think I can say that someone brought this
    [​IMG] to the UK
    and mashed it with the Channel 4 logo.
    I do think it's a hell of a lot better than the last one, though.
     
  2. WSVNFan

    WSVNFan Station Group CEO

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    That's exactly what I thought the new "5" logo looked like to me. It really did remind me of KTLA 5.
     
  3. Raymie

    Raymie Station Group CEO

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    The edge on the 5 in the middle left is rather awkward to me.
     
  4. mre29

    mre29 AM Anchor

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    Just FYI, light-colored text on a light background is unreadable.
     
  5. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    Sorry. I was in a mood where I'd color the network names because they'd look cool to correspond with their names. Thought it'd make some sense to me.
    I was in a feel-really-good-to-make-the-day-better-than-crap mood.
     
    #5 Eyewitness News-man, Feb 10, 2016
    Last edited: Feb 11, 2016
  6. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    I'll excuse the similarities between 5's and KTLA's logos--along with the similarities to 4's logo,
    because this one is way better made and used IMO than all the previous logos combined
    (besides maybe the uppercase FIVE logo.)

    I do really like the way it animates in the graphics, whether deconstructed or reconstructed.
    And the graphics themselves (with bright vibrant colors, shapes and textures)
    are better than the last set, which relied a lot on red and white.

    The bumpers for USA are also great, with a nice rugged, dramatized look at contemporary America.


    Overall I think this is Channel 5's best look and logo in a long while. Kudos to everyone for this new change.
    This channel will never trump (or even never reach) 4 in terms of bold, provocative programming,
    but at least it's in now competition with 4 in terms of odd, vibrant, colorful look.
     
  7. Eyewitness News-man

    Eyewitness News-man N.W.A: News-man With Attitude.

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    C5 News has gotten a major on-air revamp.

    A move back to its original home at content provider ITN's Old Grey Road headquarters in West London brought out a darker, busier, and more simplified look (even more so than the green screen years), along with a purple-filled physical set--the first in a few years.


    [​IMG]
    I'm not a huge fan of the logo, but it is a nice logo nonetheless. I would've perfered the last one used though.

    My favorite piece of this set is the desk shaped like C5's current logo.
    [​IMG]
    Some people over at TVForum have noticed a set element that's reminiscent of a radiator. I agree with them, but I'll look past that (I don't spend days fixated on small things like that like some posters there do).

    Overall (for now), I think this look and set is a much bigger and better improvement for the division after years of so-so looks and meager and bland sets. I look forward to years of use of this look.
    Well done, C5 producers.
     
    PelicanGuy likes this.

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