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Discussion in 'International News' started by LTSC1980, May 18, 2016.
And WIN will soon affiliate with Ten.
This happened because WIN lost a court case involving streaming Nine and it's multiplex channels to Regional Australia where WIN serves.
This doesn't affect NBN or Impraja Television, in which it will continue to affiliate with Nine.
Not something that's been confirmed yet, but many Australian media enthusiasts are predicting that will happen!
Even though I live in Sydney and therefore won't be affected by the affiliation switch (because Seven, Nine and Ten all own and operate stations in the bigger cities), I'll certainly be following regional Australian TV's biggest change in decades with quite an interest!
As someone who obviously lives in Australia, I'm certainly glad that the courts didn't rule in WIN's favour!
Incidentally, streams of Nine's multichannels (9Gem, 9Go! and the more recently launched 9Life) have been added to 9Now in recent days after initially only carrying the main channel since the service was launched in Late January.
NBN will definitely continue to carry Nine programing, because they're owned by the Nine Entertainment Company (NEC), which of course also owns the Nine Network stations in the five main metropolitan/capital city markets of Australia.
Indeed, I would not be too surprised if NBN eventually brands itself as Nine because the NBN logo and branding (especially NBN News, which has traditionally maintained independent On-Air Presentation from Nine News much moreso than the general channel branding over the last two decades or so) was/is being phased out in favour of Channel Nine/Nine Network branding.
I wonder what will happen in Tasmania since:
*WIN operates a primary Nine affiliate
*Southern Cross operates a primary SEVEN affiliate
*WIN and SC jointly operate a Ten affiliate
These are mocks (at this stage) - but we will find out on July 1 what shape WIN News takes on air as a Ten affiliate. By SATV and MattB at Mediaspy. It's definitely an interesting time. It's possible there will be more local news in these areas, as Southern Cross has stated it intends to increase its news output - probably under the Nine News brand. WIN have so far not said much - they are the biggest news provider in the regional areas at the moment.
As for WIN's schedule, my guess would be - as in the mock - Ten Eyewitness News at 5.00; WIN News at 6.00; The Project at 6.30-7.30 (with Family Feud bumped to Channel 11). We'll see.. The reality may be a big big change.
This makes me wonder why you don't have a job with Ten or WIN to create their graphics. This is pretty good!
Ha! Well, it was SATV and MattB who made them, and yep - they are very good!
It's tricky for WIN. At the moment, WIN basically is local news as a brand, while TEN screams reality TV and younger-skewing attitude. How should "WIN-TEN" proceed? WIN could decide:
1) Cover all Ten branding and label everything WIN. (This is what WIN does now. It puts its logo over all the Nine network promos, sports, the Today show, everything..)*
2) Air as 'Ten' in everything except "WIN News on TEN". (WIN has a strong name in news.) (But does it make sense to be 'TEN'.. with WIN News?)
3) Call everything 'Ten' (Re-launch the news as "TEN Local News").
4) #3 and fire the majority of news staff! - becomes a relay station of the network, with a bare minimum local news.
My guess is option 2. I don't know - I think they have a proud little news business going, and I can't imagine WIN without news. For that matter, I can't imagine WIN without WIN (options 3 and 4) - although they are quite possible! I hope they keep news - it's a big drawcard. Whether or not they decimate their news (option 4) is a real threat and remains to be seen in the next few weeks.
*By the way - in US terms of local and network brands co-existing alongside each other - rather than complementing Nine, WIN scrubs any hint of 'Nine' wherever humanly possible. A "WIN-TEN" brand (unmentioned 5th option) is unlikely, in my opinion, but who knows? Also, the problem with option 1 - erasing 'Ten' and covering up everything with WIN is a little dumb. Ten is a powerful brand - it would be like completely erasing the word "FOX" from a FOX station in the US.
Be honest though... At least I knew what I was talking about which sounds pretty impressive.
I wouldn't be surprised if WIN's ratings take a nosedive come this time next year due to hooking up with what is the lowest-rated network. WIN will have to maintain status quo as far as news programming otherwise people will go to Southern Cross or even Prime7.
As far as those mocks of a Ten-affiliated WIN News are concerned, one would imagine those bulletins might look slightly different in reality now because Ten Eyewitness News: First At Five had a minor branding refresh (of sorts) on Monday!
I agree. Last I checked, the Ten affiliates don't rate all that well in regional Australia.
Also, it's now been announced that Southern Cross and Ten have signed a five year affiliation agreement for the supply of Network Ten programing to Northern NSW (AKA, NBN-land): http://www.tvtonight.com.au/2016/05...rn-nsw-affilate-deal-with-southern-cross.html
Ten Eyewitness News Brisbane 5PM report on the WIN-TEN deal:
Nine on 5 Promo:
By the way, the reference to "welcoming back Tracy Grimshaw" and A Current Affair is made because WIN has pre-empted ACA to make way for WIN News for the last several years - despite the fact that A Current Affair is consistently one of the top 5 highest-rating programs in the nation.
"Nine on 5" Facebook Page: https://www.facebook.com/nineon5/
As we count down to June 1, here's a look back at an earlier Australian affiliation switch -- QTV in Townsville, Queensland, reporting that it lost its Nine affiliation in 1990:
(QTV teamed up with Ten a few days later.)
And a different kind of switch from Adelaide: In 1987, SAS-10, a Seven affiliate, and ADS-7, a Ten affiliate, switched their channel numbers in order to reflect their network affiliations and bring the stations in line with other major cities in Australia.
Here's how the switch was reported the previous day:
Rugby fans in the affected region have been severely ticked off by this transition because the new Southern Cross Nine won't be running Nine's digital services on launch because they don't have the hardware yet, and this includes their high definition feed.
This means that Nine HD will not be available in time for the third game of the State of Origin series - a major rugby league event played between teams of players who first played professionally in Queensland and New South Wales (It's a best-of-three series, but they play all three regardless). They'll have to live with standard definition widescreen.
Closest U.S. equivalent would be something like this happening right in the middle of the World Series, in a secondary market of one of its teams.
A WIN News Queensland promo featuring WIN's new lineup:
A crisis has been averted; Southern Cross' Nine will be in HD on-launch.
A WIN News report about tomorrow's affiliation switch:
The first post-affiliation-switch WIN News for the Sunshine Coast. I'm very surprised that they kept Cool Hand Luke; the theme can now be heard on two competing channels! The lower-thirds have changed, however:
You begin to wonder whether this affiliation switch will have the "WRAL effect"; was WIN dominant enough that associating them with Ten would have a positive impact on the network's performance post-switch?
In other news: there were three WIN co-owned digital television stations already affiliated with Nine, which had their affiliations effectively swapped with the actual WIN stations in those markets. (In some markets, as an intentional side effect of the great "aggregation", they only allowed two commercial TV stations because of three as the government thought the market could not sustain 3. In the transition to digital, the government began to allow a third, digital-only license in these two-station markets, but it has to be a joint venture between the two other owners in the market).
Two of these services (Mildura and Tasmania) were able to get the Nine affiliations in time for the switch, but for Western Australia's West Digital Television, it took a bit longer, which lead to an almost two-day suspension of all programming in favour of stock footage of the region.
Nine, abruptly, returned in this market right in the middle of election coverage.