Here's 3 reasons why I think ATSC 3.0 will NOT save the tv industry (mind you there are more reasons, but these are the 3 that I can think of at the top of my head): First, too many channels and not enough worth watching. This is the reason why people are cutting cable because why pay $59.99 for a cable package when you have to go to work, travel, etc and not be able to watch whatever you want without having to be there at a certain time just to watch a tv show anymore? And it's the same reason why some people think of ATSC 1.0 as a blunder compared to ntsc. You thought that was a blunder? Wait until ATSC 3.0, that will be a real mindscrew. Second, speaking of cable, how is it and satellite supposed to work with ATSC 3.0? More importantly, has the ATSC committee learned that being FIRST doesn't always mean being right (despite what FTVLive or most reporters working in the MSM imply. Damn I hate that website and damn you Steve!)? That's why ATSC in general is the weakest of the big 3 digital broadcast systems (from strongest to weakest: ISDB, DVB, and ATSC). And last, but certainly not least, not to mention this relates to the first reason, why in the hell are they insisting on remaining bound to the limitations of traditional tv schedules even with ATSC 3.0? This is one of two reasons why newson hasnt resonated as well with me as I originally thought it would, and its the same reason, among others (including the ones I listed), why tv in general, regardless of the standard and the location in the world, is losing to cord cutters. Although countries with slower internet speeds (looking at you Australia) or countries that have ISDB as a digital standard (ex. Japan and Brazil, a testament to their good relations with each other), tend to have slower cord cutting rates.