Not to offend anyone, but you'd have to be pretty dumb and/or not a regular sports viewer to confuse AT&T Sportsnet with Comcast Sportsnet. The use of "Sportsnet" is not exclusive to any one entity. Also, before Root Sports came to Seattle, there was FOX Sports Net (FSN) Northwest. And the problems facing [Spectrum] Sportsnet LA as well as CSN Houston have ZERO to do with their branding name. It was about $$ and distribution. Also, if the Mariners had OK'd the name change to AT&T Sportsnet, they'd be using that right now. However, they own a majority stake in the channel along with AT&T so the team decides how they operate the channel.