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Fox 32 new 4pm show?


CircleSeven

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Feder stated this morning that while WFLD wants to keep their plans quiet, the station have been doing rehearsals for a proposed new 4pm news & talk programming (tenatively named "Studio 32"), pending approval from the suits at Fox. Of course the format is basically a carbon copy of KTTV Fox 11's Studio 11 LA which airs at 5pm over there.

 

WFLD is the only O&O station that don't have an early evening newscasts.

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I still think they'd be better of at 6, even with this format. They'd at least have a chance against WBBM at maybe even WMAQ, but they have NO CHANCE against news on 7 and 9, Judge Judy on 2, and a post-Ellen 5.

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Well, this would be a disaster. They're entering what is now a crowded news hour at 4:00, and if it's a show which is "light on news" as Feder said, I think it will get destroyed by WLS and WGN. Is there really a need for a talkfest at that hour? The mid-morning timeframe seems like a much better fit for a show like that, and the WGN morning news crew is much better suited for a "chit-chat" show than these FOX people.

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I still think they'd be better of at 6, even with this format. They'd at least have a chance against WBBM at maybe even WMAQ, but they have NO CHANCE against news on 7 and 9, Judge Judy on 2, and a post-Ellen 5.

 

The 6 PM hour has long been their showcase slot for key syndie programs like Seinfield, the Office, Big Bang, etc... That said, they wouldn't change that up for anything. The biggest issue is that they don't have enough slots open really to add this in. They would be better off pulling the Noon show and pushing things up an hr.to add this in at 4 PM. I hope they don't go with Chicago Rush Hour as a name however. That sounds horrible.

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Studio 11 LA that has been on KTTV for the past couple years and is the exact carbon copy of what Studio 32/ Chicago Rush Hour sounds like. KTTV has never made a dent in the ratings at 5p.m. and has been in 4th place since its inception.

 

In the last May sweeps the viewership averages were:

KABC- 224,000

KNBC- 132,000

KCBS- 107,000

KTTV- 54,000

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Studio 11 LA that has been on KTTV for the past couple years and is the exact carbon copy of what Studio 32/ Chicago Rush Hour sounds like. KTTV has never made a dent in the ratings at 5p.m. and has been in 4th place since its inception.

 

In the last May sweeps the viewership averages were:

KABC- 224,000

KNBC- 132,000

KCBS- 107,000

KTTV- 54,000

 

WFLD would be absolutely thrilled to pull in a quarter of WLS' numbers. The problem is that I doubt Fox 32 at 4pm could even beat 'Millionaire' (WPWR) and 'The People's Court' (WCIU)...or even 'Arthur' (WTTW), much less 2, 5, 7 & 9.

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