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WPXI New Look


chrelevator

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After 7 years with their Hothaus graphics and The Tower, WPXI has debuted a brand new look, and it is simply stunning! I don't have video, but I do have some pictures that were posted on Twitter:

 

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Also, I have no idea what the new music is or who it was composed by. You can have a listen for yourself, though. Check out their live stream here. (Adobe Flash required to view)

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FINALLY! They look nice, but then again, probably anything would have after seven years of the same package.

 

Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look.

 

Based on the pictures and the open I just posted, do you know who might have made this package?

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Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look.

 

Based on the pictures and the open I just posted, do you know who might have made this package?

 

Couldn't begin to guess, but I'm really digging that music.

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Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look.

 

Based on the pictures and the open I just posted, do you know who might have made this package?

 

They probably stuck with Hothaus in terms of making their new graphics. While it may not look like it, some of the transitional elements are similar.

 

I'm also guessing they've decided to switch to a 16x9 letterbox format on the SD feed?

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They probably stuck with Hothaus in terms of making their new graphics. While it may not look like it, some of the transitional elements are similar.

 

I'm also guessing they've decided to switch to a 16x9 letterbox format on the SD feed?

 

Yes. They started doing that recently on WPXI in SD on cable and PCNC.

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I love it. WJAC has the old Hothaus package right now with Tower V.2 and I love the combo. They look a million times better than WTAJ and I think WPXI looked a million times better than the rest of Pittsburgh before. Now, I really think that. Love the new graphics, love the new music. The music sounds kind of like 615 to me. KTVU and WSB use 615 now and WPXI used them before, so they may be repeat customers. A lot of the instrumentation just sounds like 615 to me... definitely not Gari. It may be ITG. I wouldn't be surprised. It might be Arnold, too. He's been changing his style a bit as of recent. If I hear anything, I'll be sure to share.

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This has got to be a Hothaus job. Every time I look at these, I can't help but be reminded of WPMI's 2011 gfx, which was a Hothaus job.

 

Also, the fonts are a dead giveaway.

 

I see resemblances to the KABC, KOTV/KWTV, and WBBM packages, mostly.
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I do like everything but the music. It's not godforsaken trash like This is Home but it just doesn't seem fitting for WPXI IMO. The music feels a lil too up tempo for Channel 11 News but when the time comes, it should feel perfect on WHBQ and WFXT.
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I'm pretty certain that's Hothaus.

 

Also, why does everyone think this is a new corporate look?

 

 

 

No idea since Cox really isn't into standardization like other station groups.

 

well in my case, some elements could be used for their other stations.

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  • 3 weeks later...

For some reason, parts of WPXI's old Hothaus package still keep showing up in their newscasts. This has been a problem since the new look was launched. The old lower thirds sometimes come up, and tonight on 11 at 11 they closed with the old closing slide. Why wouldn't the old graphics be removed from their systems?

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