...and the first hint of expanding programming now apparent. WATN just posted job openings for producer and host of an "infotainment" talk/variety show - I would guess something very similar to WREG's Live@9 that would air at "mid-morning".
Could be going directly against L@9 too taking Kelly and Michael off the schedule. I assume they would keep the View at 10a and Midday probably isn't going anywhere though it could be pivoted back toward harder news instead of interview and feature segments that it partially is made up of now.
Not necessarily. Look at WMBD ("Living Well"), KSNF (also titled "Living Well"), KOLR (Ozarks Live! at 4), and WBRE (PA LIVE!). These are all Nexstar stations that air similar shows but at 4PM as opposed to a 9AM timeslot. They also air for one hour. If WATN launches anything similar, it'll probably be at 4PM as a lead in to their 5PM.
Take a look at KOLR's show, that's probably what you'll be getting on WATN. They have a former meteorologist and a popular "relationship expert" who co-host the show (while that pairing sounds laughable they actually seem to get along well). The show can get pretty funny at times, such as when they tried to make fried ice cream on TV.
They could also try to shoot for something like "Good Things Utah/Daily Dish" on KTVX, but I doubt it, since those are holdovers from the Newport days.
Also, where would the show be done from? I don't think this was ever mentioned, but they do have a second studio in their building? Or just the main one where they do the news from?