55 replies to this topic

[TJTWX]

They FINALLY converted their field video to 16:9. It's been in 4:3 ever since they upgraded to HD newscasts.

[KMGH7NewsNow]

Here is the CBSDenver sun graphics. A little different looking, but not much of an improvement.

[patsx3]

Guest, on 25 March 2012 - 11:46 PM, said:

KDKA has updated these animations again. See this video at :10 http://pittsburgh.cb...n-parkway-east/

WBZ started using those on Friday. The "New Story", "Live", and "New Tonight" animations are blue, but the "breaking news" one is red. Also, either last week or the week before they added sort of an orange hue to the cbs eye animations found on many of the monitors in the studio.

[TJTWX]

Guest, on 25 March 2012 - 11:46 PM, said:

KDKA has updated these animations again. See this video at :10 http://pittsburgh.cb...n-parkway-east/

I've posted the new weather open on my YouTube channel. www.youtube.com/TJsWeatherUpdates.

[rah6448]

Add KCBS to that too, they just started that last week....I think it was Friday as well. Haven't seen a red breaking news graphic though....think that ought to be interesting to see.

[TJTWX]

rah6448, on 27 March 2012 - 01:48 AM, said:

Add KCBS to that too, they just started that last week....I think it was Friday as well. Haven't seen a red breaking news graphic though....think that ought to be interesting to see.

The breaking news open at the beginning: http://pittsburgh.cb...4-of-24-counts/

[tylert]

During the noon newscast, KDKA used the previous Breaking News animation.

[HulkieD]

The new stings were in effect yesterday on KYW - the new Breaking News sting opened the newscast. They used it again for Talk Philly/the noon news, so it hasn't been pulled here.

Personally I don't think it fits the existing package at all, and if anything it looks like a rip of NBC's Look F (especially the WCAU rendition). I wonder, though, if they're planning some kind of refresh of the graphics. They are two years old at this point, even though some stations switched more recently.

Speaking of refresh, they seem to have reworked their websites again. The layout's much improved, I think. They also launched a new iPad app called YourDay - it's a single app for all of their markets with TV or news/talk radio stations, and you can switch between cities on the fly. It's probably the most attractive and usable local news iPad (or, for that matter, iPhone) app I've seen. They get a little overboard with the interstitial ads, but it's a well-designed app.

[lazynetjunkie]

WBBM's CSD doesn't like the new stings. For the past few months, WBBM has been using stings they made on their own, in-house, which I think really fit the package well and I personally thought should have been rolled out to the other O&O's to use.. Much better than what's being rolled out. The thing about WBBM's stings are that they use Helvetica, NOT Arial.. Any of WBBM's in-house work or modifications to the CBS graphics, they use Helvetica.

[Charles]

HulkieD, on 27 March 2012 - 04:03 PM, said:

Personally I don't think it fits the existing package at all, and if anything it looks like a rip of NBC's Look F (especially the WCAU rendition). I wonder, though, if they're planning some kind of refresh of the graphics. They are two years old at this point, even though some stations switched more recently.

I would like to see that. Isn't the Evening News supposed to get new graphics at some point? I'd love to see an alignment of a new O&O look and a new network look. That's probably asking too much of CBS' creative staff though.

[HulkieD]

Charles, on 28 March 2012 - 04:06 PM, said:

I would like to see that. Isn't the Evening News supposed to get new graphics at some point? I'd love to see an alignment of a new O&O look and a new network look. That's probably asking too much of CBS' creative staff though.

I don't think that would necessarily be too much. At least for awhile, KYW and the O&Os were running network-produced packages with network-produced graphics that had the network layout and fonts but with the O&O glass eye backdrop. Plus I get a real O&O graphics vibe out of the CBS This Morning package, so they clearly have the ability to at least adapt work between the units. Plus, if you look far enough back - the 80s, but still - CBS *did* manage a consistent look between CBS News and the O&Os (hell, for that matter nearly every affiliate). It's not impossible and is probably feasible.

The real question would be whether they can get the news bosses and the O&O management on the same page. CBS doesn't have the dominant force of a Roger Ailes or a huge graphics infrastructure like NBC.

[patsx3]

HulkieD, on 27 March 2012 - 04:03 PM, said:

Personally I don't think it fits the existing package at all, and if anything it looks like a rip of NBC's Look F (especially the WCAU rendition).

Agreed.

Quote

Speaking of refresh, they seem to have reworked their websites again. The layout's much improved, I think. They also launched a new iPad app called YourDay - it's a single app for all of their markets with TV or news/talk radio stations, and you can switch between cities on the fly. It's probably the most attractive and usable local news iPad (or, for that matter, iPhone) app I've seen. They get a little overboard with the interstitial ads, but it's a well-designed app.

The update is a big step up with the exception of one nitpick. The "quick links" section looks sort of lost being stuck right in the middle of the page like that.

As for the app, it looks very impressive. I just wish they would have made a version for iphone as well.

[jestbiteme]

HulkieD, on 27 March 2012 - 04:03 PM, said:

Personally I don't think it fits the existing package at all, and if anything it looks like a rip of NBC's Look F (especially the WCAU rendition). I wonder, though, if they're planning some kind of refresh of the graphics. They are two years old at this point, even though some stations switched more recently.

Late to the party here but I agree. These look so amateurish I assumed they were in-house. Now that I know they're not, I'm rolling my eyes at CBS.

[patsx3]

Since switching to the o&o package I've been a little iffy on some of BZ's cut selections, but the one they chose to accompany the breaking news sting is probably the worst one yet. Imagine hearing them tease a breaking story about a deadly car crash and then seeing the sting accompanied by the eye on the storm cut seen on the below video. To me it just sounds a tad too upbeat for those situations.