Jump to content


- - - - -

NBC Readying (another) New O&O Graphics Package?

NBC ArtWorks Graphics Standardization

No replies to this topic

#1 Weeters

    Five Time TVNT Award Winner

  • Administrators
  • 1,546 posts

Posted 24 November 2011 - 09:34 PM

TVNT user mark has discovered a recent Vimeo upload by NBC ArtWorks that seems to be a preview of a new graphics package designed for KNTV, NBC's O&O in San Fransisco.



Of course, NBC attempted to push out a very unpopular rebranding initiative (Complete with new graphics and generic "NBC [cityname]" station logos) on their O&O stations earlier this year, prior to their sale to Comcast. The sale went through before it was finished, and it's believed that Comcast put a stop to it, leaving several stations with inconsistent branding across television and web platforms, and even on things like advertisements, ENG vehicle wraps and set pieces.

Discussion is ongoing in this thread.





1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users