13 replies to this topic

[Weeters]

WSVN in Miami debut a new, updated on-air look and sound on Thursday. The new graphics are very smooth, shiny, and modern, and is quite a bit "smoother" than the previous package, which contained lots of intricate geometric shapes.



The station also rolled out new music with the package, no doubt composed by Chris Crane, who has composed custom themes for the station for the last 20 years.

About the only thing that didn't see an update was the newsroom, which still uses a good number of 4:3 CRT monitors as it's backdrop.

[Hometown News]

Looks like an even uglier version of WHDH's current graphics... to be expected, since it's Sunbeam and all.

[ActionNewsLoveII]

At first it reminded me of SportsCenter. Really looks like it too.

[morning traffic]

Feels more like Inside Edition, if you ask me...

[DMA]

How do people even watch this?

There are like 90 seconds of "headlines" (re: sensationalized infotainment), the open, then a 30 second teaser for the first story, then the story proper.

It's absolutely ludicrous.

[alaskanews]

DMA, on 24 September 2011 - 01:20 PM, said:

How do people even watch this?

There are like 90 seconds of "headlines" (re: sensationalized infotainment), the open, then a 30 second teaser for the first story, then the story proper.

It's absolutely ludicrous.

What works in one market won't work in another. It obviously works here, #1 in South Florida

[seriouslythough]

It makes sense after running out of unique themes to use the WHDH signature. The electropop remix makes it fit in just fine.

[mre29]

Wow, that two-minute opening was painful. If I had to watch that WSVN newscast, I'd use my TiVo to skip past all the filler -- and that's a big "if".

[trev57]

If this is the #1 newscast in South Florida, how highly rated are the Hollywood/celebrity "news" shows? -Because that's exactly what this reminds me of.

[ActionNewsLove]

I guess I'm the only guy on the topic who likes the graphics that look like SportsCenter.

[jero23]

That news opening was awful to say the least. Their news opening is almost cartoonish and unrealistic for a major market newscast opening. I understand having your local identity, but really WSVN?

I could feasibly understand this flying in Southern California, but South Florida??? Yeah, I prefer they keep it simple rather than sensational and long-drawn.

[Hometown News]

ActionNewsLove, on 26 September 2011 - 01:21 AM, said:

I guess I'm the only guy on the topic who likes the graphics that look like SportsCenter.

SportsCenter-type graphics work for sports. They don't work for serious news operations. Graphics-wise, stations like WBZ and KLAS get it right - simple, good-looking graphics that don't intrude into the actual story or serve as a distraction. Meanwhile, WSVN works in every gradient, shine effect, 3D element, and whoosh sound known to man, along with having a twenty-minute open, and it invokes the image of trashy television like Inside Edition or ET. They do not give off the appearance of a serious newscast with integrity.

[devswartz]

With that dramatic, cutting-edge music, WSVN's ready to trailblaze this second decade of the 21st century.

As for the 2:00 open, remember that the 10 has to compete with primetime shows, so they MUST hook the lead-in by the time the other shows' opening credits and/or commercials are over. Apparently, Miamians will tolerate two minutes worth of hyped-up headlines, or else the #1 station wouldn't keep doing them.

[Rasta Farian]

I'm not a fan of sensationalized news, but WSVN has a formula that works for them. At least they do it well.